Happy Valley

MobileAction vs Optmyzr

MobileAction and Optmyzr are both SEO tools tools. MobileAction is aimed at developers and agencies, while Optmyzr is aimed at agencies. MobileAction costs less, from $15/mo versus $299/mo for Optmyzr. Only MobileAction has a free plan.

MobileAction

ASO and Apple Ads platform for app marketers and agencies

Optmyzr

PPC management automation for agencies

PricingFreemium · $15Paid · $299
Starting price$15/mo$299/mo
Free planYesNo
Free trial7 days14 days
Built forDevelopers, Agencies, EnterpriseAgencies
Platformswebweb
CountryUS · 2013US · 2013
Rating——

Choose MobileAction if

Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.

  • Free Apple Ads management up to $10K monthly spend
  • Strong Apple Ads automation and bidding
  • Low $15 entry price for ASO tracking

Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).

Choose Optmyzr if

PPC agencies and in-house search teams.

  • Saves hours on PPC management
  • Agency-friendly
  • Strong Google Ads depth

Look elsewhere if: Small advertisers spending little.

MobileAction vs Optmyzr pricing

MobileAction

  • CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
  • ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
  • ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
  • ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
  • EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM

Optmyzr

  • Essentials$299/moUp to $25K ad spend, 25 accounts; $209/mo billed annually
  • Premium$389/moUp to $25K spend; $272/mo billed annually; full toolkit
  • EnterpriseCustom$500K+ spend, SSO, custom API

MobileAction · Key features

  • Keyword rank tracking for the App Store and Google Play
  • Competitor metadata, keyword and creative tracking
  • Review analysis with sentiment and AI-written replies
  • Apple Ads campaign management with AI smart bidding
  • Automation rules and 20+ templates for Apple Ads bids and budgets
  • Ad Intelligence covering creatives across 45+ ad networks

Cons

  • Lower tiers have tight keyword and app limits
  • Ad and market intelligence products are quote-only
  • Dense interface for beginners

Optmyzr · Key features

  • One-click optimizations
  • Rule engine and scripts
  • Budget pacing
  • Account audits
  • PPC investigator
  • Automated reports

Cons

  • Expensive for small accounts
  • Learning curve
  • Mainly search-focused

MobileAction vs Optmyzr: FAQ

Which is cheaper, MobileAction or Optmyzr?

MobileAction starts at $15/mo and Optmyzr at $299/mo. Both prices are checked on the vendors' own pricing pages.

Do MobileAction and Optmyzr have a free plan?

MobileAction has a free plan. Optmyzr has no free plan, a 14-day free trial.

Not sure yet?