MobileAction vs Moz Pro
MobileAction and Moz Pro are both SEO tools tools. MobileAction is aimed at developers and agencies, while Moz Pro is aimed at small businesses and agencies. MobileAction costs less, from $15/mo versus $49/mo for Moz Pro. Only MobileAction has a free plan.
ASO and Apple Ads platform for app marketers and agencies
SEO and AI visibility toolset for keyword, link and rank research
| Pricing | Freemium · $15 | Paid · $49 |
| Starting price | $15/mo | $49/mo |
| Free plan | Yes | No |
| Free trial | 7 days | — |
| Built for | Developers, Agencies, Enterprise | Small businesses, Agencies, Freelancers |
| Platforms | web | web |
| Country | US · 2013 | US · 2004 |
| Rating | — | — |
Choose MobileAction if
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Choose Moz Pro if
Small marketing teams and consultants that want trusted link metrics, rank tracking and AI visibility in a simple interface.
- Domain Authority remains a widely recognized benchmark
- Clean interface that is easy for beginners
- AI search visibility tracking built into the same plans
Look elsewhere if: SEO teams that need the largest keyword and backlink databases (Ahrefs, Semrush, SE Ranking).
MobileAction vs Moz Pro pricing
MobileAction
- CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
- ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
- ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
- ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
- EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM
Moz Pro
- Starter$49/moEntry plan for a single website
- Standard$99/mo$79/mo billed yearly; 1 seat, 3 sites, 300 tracked keywords
- Medium$179/mo$143/mo billed yearly; 2 seats, 10 sites, 1,500 keywords
- Large$299/mo$239/mo billed yearly; 3 seats, 25 sites, 3,000 keywords
MobileAction · Key features
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
Moz Pro · Key features
- Keyword Explorer with volume, difficulty and AI Overview data
- Link Explorer with Domain Authority, spam score and link tracking lists
- Weekly site crawls with an on-page grader and issue alerts
- Desktop and mobile rank tracking across tracked sites
- AI visibility dashboards for ChatGPT, Gemini, AI Mode and Perplexity
- Brand Authority score to measure brand strength
Cons
- Smaller keyword and backlink indexes than Ahrefs or Semrush
- Tight query limits on Starter and Standard
- Fewer competitive and content marketing tools than Semrush
MobileAction vs Moz Pro: FAQ
Which is cheaper, MobileAction or Moz Pro?
MobileAction starts at $15/mo and Moz Pro at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do MobileAction and Moz Pro have a free plan?
MobileAction has a free plan. Moz Pro has no free plan.
Which is better for small businesses, MobileAction or Moz Pro?
Moz Pro lists small businesses as a core audience, while MobileAction is aimed more at developers and agencies.