Microsoft Clarity vs PostHog
Microsoft Clarity and PostHog are both analytics tools. Microsoft Clarity is aimed at small businesses and E-commerce, while PostHog is aimed at developers and small businesses. Both have a free plan.
Free heatmaps, session recordings and AI insights from Microsoft
Open-source product analytics, replays and flags
| Pricing | Free | Freemium |
| Starting price | Not published | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, E-commerce, Developers, Agencies, Enterprise | Developers, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2020 | US · 2020 |
| Rating | — | — |
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Choose PostHog if
Engineering-led startups and scale-ups that want analytics, replay, flags and experiments without three vendors.
- Several products in one with shared data
- Generous free allowances; usage-based beyond
- Open source and engineer-friendly
Look elsewhere if: Marketing-only web analytics (Plausible) or large enterprises standardized on Amplitude.
Microsoft Clarity vs PostHog pricing
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
PostHog
- Free$01M events, 5K recordings, 1M flag requests, 1,500 survey responses/mo
- Pay-as-you-gofrom $0.00005/per eventPer product after free tier, as low as $0.000009/event; billing limits
- Boost$250/moPlatform package: unlimited projects, SSO enforcement, HIPAA BAA
- Scale$750/moPriority support, SAML; includes Boost
- EnterpriseCustomRBAC, dedicated support, training
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
PostHog · Key features
- Product analytics: funnels, retention, paths, trends, lifecycle
- Session replay with console and network logs
- Feature flags and multivariate experiments
- Surveys and in-app feedback
- Data warehouse, HogQL SQL and CDP destinations
- Error tracking and LLM observability
Cons
- UI can feel dense; analytics UX trails Amplitude
- Costs need monitoring across many products
- Self-hosting only recommended for small scale
Microsoft Clarity vs PostHog: FAQ
Do Microsoft Clarity and PostHog have a free plan?
Yes, both Microsoft Clarity and PostHog have a free plan; paid plans add more usage and features.