Microsoft Clarity vs Orphex MCP
Microsoft Clarity and Orphex MCP are both analytics tools. Microsoft Clarity is aimed at small businesses and E-commerce, while Orphex MCP is aimed at small businesses and agencies. Both have a free plan.
Free heatmaps, session recordings and AI insights from Microsoft
MCP server that lets AI assistants read and act on ad accounts
| Pricing | Free | Freemium · $40 |
| Starting price | Not published | $39.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, E-commerce, Developers, Agencies, Enterprise | Small businesses, Agencies, E-commerce, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2020 | — |
| Rating | — | — |
Choose Microsoft Clarity if
Websites and apps of any size that want free heatmaps and session recordings with AI summaries.
- Completely free with no traffic or session caps
- Quick setup through a tag, plugin or Google Tag Manager
- AI summaries save hours of watching recordings
Look elsewhere if: Teams that need surveys, in-depth product analytics or long data retention (Hotjar, PostHog, Mixpanel).
Choose Orphex MCP if
Performance marketing teams and agencies that want to query and adjust many ad and commerce accounts from their AI assistant.
- Answers come from connected account data, not exports
- Changes run through a preview, with optional teammate approval
- Broad coverage across ads, analytics, commerce and app growth
Look elsewhere if: Teams that need scheduled dashboards and spreadsheet feeds rather than conversational analysis (Supermetrics, Triple Whale).
Microsoft Clarity vs Orphex MCP pricing
Microsoft Clarity
- Free$0No traffic limits; recordings kept 30 days, heatmaps 13 months
Orphex MCP
- Free$0/mo250 reads, 50 writes/mo, 1 user, 1 brand, 3 account connections
- Read$39.99/moFrom 2,000 reads/mo, no writes, 10 users; $399.90/yr (2 months free)
- Action$149.99/moFrom 2,000 reads, 500 writes, 100 connections; $1,499.90/yr
- EnterpriseCustomCustom limits, contract billing and onboarding support
Microsoft Clarity · Key features
- Session recordings with AI highlights of key moments
- Click, scroll and area heatmaps with page version comparison
- Automatic rage click, dead click and quick back detection
- Copilot summaries and chat over your recordings and heatmaps
- Bot Activity and Citations reports on AI crawlers and AI answers
- Mobile app SDK for Android, iOS, Flutter and React Native
Cons
- Recordings are deleted after 30 days unless favorited or labeled
- No built-in surveys, feedback widgets or user interviews
- Funnel and product analytics are basic next to PostHog or Mixpanel
Orphex MCP · Key features
- One MCP server for 50+ ad, analytics, commerce and app platforms
- Works with Claude, ChatGPT, Copilot, Grok, Cursor, VS Code and Gemini CLI
- Period comparisons that trace changes to specific campaigns
- Budget moves and pauses prepared as previews that need confirmation
- Optional teammate approval before any account change runs
- Skill Catalog with weekly reviews, creative checks and budget proposals
Cons
- Available actions vary by platform and plan
- Read plan has no write actions at all
- Paid tiers start at 10 users and 3 brands; higher limits cost more
Microsoft Clarity vs Orphex MCP: FAQ
Do Microsoft Clarity and Orphex MCP have a free plan?
Yes, both Microsoft Clarity and Orphex MCP have a free plan; paid plans add more usage and features.