Metricool vs Sprout Social
Metricool and Sprout Social are both social media management tools. Metricool is aimed at small businesses and agencies, while Sprout Social is aimed at enterprise and agencies. Metricool costs less, from $25/mo versus $99/mo for Sprout Social. Only Metricool has a free plan.
Social analytics and planning for agencies
Enterprise social management and listening
| Pricing | Freemium · $25 | Paid · $99 |
| Starting price | $25/mo | $99/mo |
| Free plan | Yes | No |
| Free trial | — | 30 days |
| Built for | Small businesses, Agencies | Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | ES · 2015 | US · 2010 |
| Rating | — | — |
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Choose Sprout Social if
Mid-market and enterprise teams where social is a key channel.
- Best-in-class reporting
- Excellent inbox for social care
- Enterprise governance
Look elsewhere if: Small businesses and solo creators.
Metricool vs Sprout Social pricing
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Sprout Social
- Essentials$99/seat/mo5 profiles; $79/seat/mo billed annually
- Standard$249/seat/mo5 profiles; $199/seat/mo billed annually
- Professional$399/seat/moUnlimited profiles; $299/seat/mo billed annually
- Advanced$499/seat/moUnlimited profiles; $399/seat/mo billed annually
- EnterpriseCustomTailored plan
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Sprout Social · Key features
- Smart inbox with tagging and routing
- Publishing with approvals and calendar
- Advanced analytics and presentation-ready reports
- Social listening and sentiment
- Employee advocacy and influencer marketing
- CRM and help desk integrations
Cons
- Expensive per seat
- Listening is an add-on
- Overkill for small teams
Metricool vs Sprout Social: FAQ
Which is cheaper, Metricool or Sprout Social?
Metricool starts at $25/mo and Sprout Social at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Metricool and Sprout Social have a free plan?
Metricool has a free plan. Sprout Social has no free plan, a 30-day free trial.
Which is better for small businesses, Metricool or Sprout Social?
Metricool lists small businesses as a core audience, while Sprout Social is aimed more at enterprise and agencies.