Metricool vs Simple Analytics
Metricool and Simple Analytics are both analytics tools. Metricool is aimed at small businesses and agencies, while Simple Analytics is aimed at small businesses and freelancers. Simple Analytics costs less, from $20/mo versus $25/mo for Metricool. Both have a free plan.
Metricool
Social analytics and planning for agencies
Simple Analytics
Privacy-first analytics from the Netherlands
| Pricing | Freemium · $25 | Freemium · $20 |
| Starting price | $25/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Small businesses, Agencies | Small businesses, Freelancers |
| Platforms | web, ios, android | web |
| Country | ES · 2015 | NL · 2018 |
| Rating | — | — |
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Choose Simple Analytics if
Privacy-focused sites.
- Strong privacy stance
- AI assistant
- Simple
Look elsewhere if: Product analytics.
Metricool vs Simple Analytics pricing
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Simple Analytics
- Free$0Hobby sites: 1 user, 5 websites, 1 month history
- Self-servefrom $20/mo100k pageviews, slider to 2.5M; +$20/mo per extra user
- EnterpriseCustomAssisted 30-day proof of concept alongside GA4
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Simple Analytics · Key features
- No cookies
- AI insights
- Goals and events
- Dashboards
- API
- EU hosting
Cons
- Pricier than Umami
- Fewer features
- Limited segmentation
Metricool vs Simple Analytics: FAQ
Which is cheaper, Metricool or Simple Analytics?
Simple Analytics starts at $20/mo and Metricool at $25/mo. Both prices are checked on the vendors' own pricing pages.
Do Metricool and Simple Analytics have a free plan?
Yes, both Metricool and Simple Analytics have a free plan; paid plans add more usage and features.