Metricool vs Publer
Metricool and Publer are both social media management tools. Metricool is aimed at small businesses and agencies, while Publer is aimed at creators and small businesses. Publer costs less, from $5/mo versus $25/mo for Metricool. Both have a free plan.
Metricool
Social analytics and planning for agencies
Publer
Affordable scheduler with bulk and recycling
| Pricing | Freemium · $25 | Freemium · $5 |
| Starting price | $25/mo | $5/mo |
| Free plan | Yes | Yes |
| Free trial | — | 7 days |
| Built for | Small businesses, Agencies | Creators, Small businesses |
| Platforms | web, ios, android | web, ios, android |
| Country | ES · 2015 | AL · 2016 |
| Rating | — | — |
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Choose Publer if
Budget-conscious agencies and SMBs.
- Very affordable
- Bulk scheduling
- Broad network coverage
Look elsewhere if: Enterprise social care (Sprout Social).
Metricool vs Publer pricing
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Publer
- Free$03 social accounts (no X), 10 scheduled posts per account
- Professional$5/mo1 account; ~$4 per extra account; 20% off yearly
- Business$10/mo1 account; analytics, AI, API & MCP; 20% off yearly
- EnterpriseCustomBilled yearly; volume discounts, 1:1 onboarding
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Publer · Key features
- Scheduling across 12+ networks
- Bulk upload via CSV
- Post recycling and auto-schedule
- AI assist for captions
- Analytics and reports
- Workspaces and approvals
Cons
- Less polished analytics
- Smaller company
- Inbox features limited
Metricool vs Publer: FAQ
Which is cheaper, Metricool or Publer?
Publer starts at $5/mo and Metricool at $25/mo. Both prices are checked on the vendors' own pricing pages.
Do Metricool and Publer have a free plan?
Yes, both Metricool and Publer have a free plan; paid plans add more usage and features.