Metricool vs Planable
Metricool and Planable are both social media management tools. Metricool is aimed at small businesses and agencies, while Planable is aimed at agencies. Metricool costs less, from $25/mo versus $33/mo for Planable. Both have a free plan.
Social analytics and planning for agencies
Social content collaboration and approvals
| Pricing | Freemium · $25 | Freemium · $33 |
| Starting price | $25/mo | $33/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Agencies | Agencies |
| Platforms | web, ios, android | web |
| Country | ES · 2015 | RO · 2016 |
| Rating | — | — |
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Choose Planable if
Agencies and teams with approval-heavy workflows.
- Best approval workflow
- Clients love previews
- Easy collaboration
Look elsewhere if: Analytics-driven teams (Sprout, Metricool).
Metricool vs Planable pricing
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Planable
- Free$0Free trial with no time limit; 50 posts total
- Basic$33/workspace/mo60 posts/workspace/mo, 2 months free yearly
- Pro$49/workspace/mo150 posts/workspace/mo, required approvals
- EnterpriseCustomUnlimited posts, multi-level approval, SSO
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Planable · Key features
- Pixel-perfect post previews
- Inline comments and approvals
- Multi-level approval workflows
- Calendar, grid, feed views
- Scheduling and publishing
- Universal content beyond social
Cons
- Analytics limited
- Pricing per workspace
- Fewer AI features
Metricool vs Planable: FAQ
Which is cheaper, Metricool or Planable?
Metricool starts at $25/mo and Planable at $33/mo. Both prices are checked on the vendors' own pricing pages.
Do Metricool and Planable have a free plan?
Yes, both Metricool and Planable have a free plan; paid plans add more usage and features.
Which is better for small businesses, Metricool or Planable?
Metricool lists small businesses as a core audience, while Planable is aimed more at agencies.