Matillion vs Supermetrics
Matillion and Supermetrics are both data integration & ETL tools. Matillion is aimed at enterprise and developers, while Supermetrics is aimed at agencies and small businesses. Only Matillion has a free plan.
Cloud ELT and pipeline platform with Maia AI data engineering agents
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Paid | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Enterprise, Developers, Small businesses | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | GB · 2011 | FI · 2013 |
| Rating | — | — |
Choose Matillion if
Mid-size and enterprise data teams on Snowflake, Databricks or Redshift that want visual ELT plus AI-assisted pipeline building.
- Ingestion, transformation and orchestration in one tool
- Visual canvas lowers the bar for analysts and new engineers
- Credits only consumed when pipelines actually run
Look elsewhere if: Small teams that only need simple managed connectors (Fivetran) or want a free open-source stack (Airbyte with dbt).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Matillion vs Supermetrics pricing
Matillion
- Free trial$014 days with 500 credits, full Enterprise edition access
- DeveloperCustom1 developer user, low-code canvas plus SQL/Python, community help
- TeamsCustom5 developer users, audit log, SLA on annual subscription
- ScaleCustomCustom SSO, hybrid deployment, lineage, streaming CDC
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Matillion · Key features
- Low-code pipeline canvas with SQL and Python components
- Maia AI agents that build and fix pipelines from prompts
- Pre-built connectors for SaaS apps, databases and files
- Pushdown ELT into Snowflake, Databricks and Amazon Redshift
- Built-in Git repository or bring-your-own Git integration
- Streaming change data capture pipelines on Scale
Cons
- No published prices; every plan requires a sales conversation
- Pushdown support centred on Snowflake, Databricks and Redshift
- Credit consumption can be hard to forecast at first
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Matillion vs Supermetrics: FAQ
Do Matillion and Supermetrics have a free plan?
Matillion has a free plan. Supermetrics has no free plan, a 14-day free trial.