Make vs Synter
Make and Synter are both workflow automation tools. Make is aimed at small businesses and agencies, while Synter is aimed at agencies and small businesses. Both have a free plan.
Visual automation with branching scenarios
AI agent operator that runs paid ads on 40+ ad platforms via MCP
| Pricing | Freemium | Freemium · $20 |
| Starting price | Not published | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Agencies | Agencies, Small businesses, Enterprise, Developers |
| Platforms | web | web |
| Country | CZ · 2012 | — · 2025 |
| Rating | — | — |
Choose Make if
Operations teams and power users comfortable with visual logic who want Zapier-like breadth at lower cost.
- Far cheaper per credit than Zapier tasks
- Handles complex branching and data visually
- Strong HTTP module for any API
Look elsewhere if: Users wanting the simplest possible setup (Zapier) or developers who prefer code and self-hosting (n8n).
Choose Synter if
Growth teams and agencies that run several ad channels and want an AI agent to execute changes with approvals and spend caps.
- Read-only reporting across connected platforms is free
- One agent connection replaces many separate ad managers
- No percentage of ad spend; platforms bill media directly
Look elsewhere if: Advertisers who only run Meta or search campaigns and prefer a mature single-channel tool (Madgicx, Optmyzr).
Make vs Synter pricing
Make
Synter
- Solo$20/mo$20 usage credits, 1 seat, 1 workspace; $200/yr billed annually
- Scale$500/mo$500 credits, 5 seats, Autopilot, CRM sync; $5,000/yr annually
- CustomCustomUnlimited seats, SSO, DSP and CTV access, white-label portal
Make · Key features
- Visual scenario builder with routers, iterators and aggregators
- 2,000+ app modules plus HTTP, JSON and webhooks
- Advanced data mapping and functions
- Error handling, scheduling and execution history
- AI modules and Make AI Agents
- Templates and team collaboration
Cons
- Learning curve for non-technical users
- Scenario debugging can be fiddly
- Fewer native apps than Zapier
Synter · Key features
- MCP server and API for Claude, Cursor, ChatGPT and other agents
- 40+ listed ad platforms, from Google and Meta to The Trade Desk
- Campaign IDE with a document canvas for authoring and project work
- Spend caps, policy checks and human approval before changes ship
- Change log with before and after states and rollback
- Cross-platform reporting, attribution and media mix modeling
Cons
- Young company founded in 2025 with mostly self-reported results
- Many platforms are still beta or request-access only
- Actions in the Synter web app cost 5x the MCP rate
Make vs Synter: FAQ
Do Make and Synter have a free plan?
Yes, both Make and Synter have a free plan; paid plans add more usage and features.