Luma vs Wistia
Luma and Wistia are both webinars & events tools. Luma is aimed at creators and small businesses, while Wistia is aimed at small businesses and enterprise. Luma costs less, from $59/mo versus $99/mo for Wistia. Both have a free plan.
Beautiful event pages and community calendars
Video hosting, webinars and lead capture for marketing teams
| Pricing | Freemium · $59 | Freemium · $99 |
| Starting price | $59/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators, Small businesses | Small businesses, Enterprise, Creators |
| Platforms | web, ios, android | web |
| Country | US · 2019 | US · 2006 |
| Rating | — | — |
Choose Luma if
Tech communities, startups and creators hosting events.
- Beautiful design
- Free for free events
- Great for community building
Look elsewhere if: Large multi-track conferences.
Choose Wistia if
B2B marketing teams that use video on their own site to generate and score leads.
- Clean, ad-free player that keeps viewers on your site
- Detailed per-viewer analytics and heatmaps
- Strong marketing automation integrations
Look elsewhere if: Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).
Luma vs Wistia pricing
Luma
- Free$0Unlimited events, 5% fee on paid tickets, 3 admins
- Luma Plus$59/moBilled annually; 0% platform fee, 5 admins, 5,000 sends/wk
- EnterpriseCustom
Wistia
- Free$025 GB storage, 200 GB bandwidth, 1 user, Wistia branding
- Business$99/mo$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
- Business + Signals$329/moBilled annually; lead scoring, CRM sync, attribution
- EnterpriseCustom1 TB+ storage, SSO, dubbing, playback protection
Luma · Key features
- Elegant event pages
- RSVPs, approvals and waitlists
- Ticketing via Stripe
- Email blasts and reminders
- Check-in app with QR codes
- Community calendars and subscriptions
Cons
- 5% fee on paid tickets without Plus
- Limited agenda and multi-track support
- Fewer integrations than enterprise tools
Wistia · Key features
- Ad-free, customizable video player with your own branding
- In-video calls to action and email capture forms
- Viewer heatmaps and engagement analytics per video
- A/B testing of thumbnails and video versions
- Webinars and live events with registration
- Transcripts, captions, AI translation and dubbing
Cons
- Business plan includes only 3 users; extra seats cost about $25 each
- Signals lead scoring requires a much pricier tier
- More expensive than Vimeo for plain hosting
Luma vs Wistia: FAQ
Which is cheaper, Luma or Wistia?
Luma starts at $59/mo and Wistia at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Luma and Wistia have a free plan?
Yes, both Luma and Wistia have a free plan; paid plans add more usage and features.