Loops vs Resend
Loops and Resend are both email marketing tools. Loops is aimed at small businesses and developers, while Resend is aimed at developers. Resend costs less, from $20/mo versus $49/mo for Loops. Both have a free plan.
| Pricing | Freemium · $49 | Freemium · $20 |
| Starting price | $49/mo | $20/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Developers | Developers |
| Platforms | web | web |
| Country | US · 2022 | US · 2023 |
| Rating | — | — |
Choose Loops if
Early and growth-stage SaaS teams who want lifecycle and transactional email without complexity.
- Purpose-built for SaaS lifecycle email
- Replaces two tools (marketing + transactional)
- Clean, fast, developer-friendly
Look elsewhere if: E-commerce, multichannel messaging or heavy template design.
Choose Resend if
Developers and startups who want transactional email that is a pleasure to integrate.
- Best developer experience in email APIs
- React Email templates are a joy
- Free tier for small projects
Look elsewhere if: High-volume senders needing advanced deliverability tooling or full marketing automation.
Loops vs Resend pricing
Loops
- Free$01,000 subscribed contacts, 4,000 sends/30 days
- Growthfrom $49/mo5,000 contacts, unlimited sends, scales by contacts
- EnterpriseCustom1.5M+ contacts, priority support
Resend
- Free$03,000 emails/mo, 100/day, 3 domains, 30-day retention
- Pro$20/mo50,000 emails/mo, 10 domains, no daily limit
- Scale$90/mo100,000 emails/mo, 1,000 domains, dedicated IP add-on
- EnterpriseCustom99.99% SLA, dedicated CSM, SSO included
Loops · Key features
- Campaigns, event-triggered loops and transactional email in one tool
- Simple Notion-style editor optimized for deliverability
- Contact properties and events via API, Segment and Zapier
- Audience filters and basic segmentation
- Unsubscribe groups and transactional separation
- Dashboards for opens, clicks and loop performance
Cons
- Limited design capabilities
- No SMS or push
- Segmentation and testing are basic
Resend · Key features
- Simple REST API and SDKs for Node, Python, Go, Ruby, PHP, Java
- React Email for component-based templates
- Domains with DKIM/SPF guidance and dedicated IPs
- Webhooks, idempotency keys and batch sending
- Broadcasts for marketing with audiences and unsubscribe
- Logs, analytics and suppression lists
Cons
- Short log retention on lower plans
- Fewer advanced features than SendGrid
- Younger provider; reputation building
Loops vs Resend: FAQ
Which is cheaper, Loops or Resend?
Resend starts at $20/mo and Loops at $49/mo. Both prices are checked on the vendors' own pricing pages.
Do Loops and Resend have a free plan?
Yes, both Loops and Resend have a free plan; paid plans add more usage and features.
Which is better for small businesses, Loops or Resend?
Loops lists small businesses as a core audience, while Resend is aimed more at developers.