Loomly vs Sprout Social
Loomly and Sprout Social are both social media management tools. Loomly is aimed at agencies and small businesses, while Sprout Social is aimed at enterprise and agencies. Loomly costs less, from $65/mo versus $99/mo for Sprout Social.
Social media calendar with approvals for brands and agencies
Enterprise social management and listening
| Pricing | Paid · $65 | Paid · $99 |
| Starting price | $65/mo | $99/mo |
| Free plan | No | No |
| Free trial | — | 30 days |
| Built for | Agencies, Small businesses, Enterprise | Enterprise, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2015 | US · 2010 |
| Rating | — | — |
Choose Loomly if
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
Look elsewhere if: Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Choose Sprout Social if
Mid-market and enterprise teams where social is a key channel.
- Best-in-class reporting
- Excellent inbox for social care
- Enterprise governance
Look elsewhere if: Small businesses and solo creators.
Loomly vs Sprout Social pricing
Loomly
- Starter$65/mo$49/mo billed yearly; 3 users, 12 social accounts
- Beyond$332/mo$249/mo billed yearly; unlimited users, 60 social accounts
- EnterpriseCustom61+ social accounts, priority support, volume pricing
Sprout Social
- Essentials$99/seat/mo5 profiles; $79/seat/mo billed annually
- Standard$249/seat/mo5 profiles; $199/seat/mo billed annually
- Professional$399/seat/moUnlimited profiles; $299/seat/mo billed annually
- Advanced$499/seat/moUnlimited profiles; $399/seat/mo billed annually
- EnterpriseCustomTailored plan
Loomly · Key features
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
Sprout Social · Key features
- Smart inbox with tagging and routing
- Publishing with approvals and calendar
- Advanced analytics and presentation-ready reports
- Social listening and sentiment
- Employee advocacy and influencer marketing
- CRM and help desk integrations
Cons
- Expensive per seat
- Listening is an add-on
- Overkill for small teams
Loomly vs Sprout Social: FAQ
Which is cheaper, Loomly or Sprout Social?
Loomly starts at $65/mo and Sprout Social at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Loomly and Sprout Social have a free plan?
Loomly has no free plan. Sprout Social has no free plan, a 30-day free trial.
Which is better for small businesses, Loomly or Sprout Social?
Loomly lists small businesses as a core audience, while Sprout Social is aimed more at enterprise and agencies.