Loomly vs Planable
Loomly and Planable are both social media management tools. Loomly is aimed at agencies and small businesses, while Planable is aimed at agencies. Planable costs less, from $33/mo versus $65/mo for Loomly. Only Planable has a free plan.
Social media calendar with approvals for brands and agencies
Social content collaboration and approvals
| Pricing | Paid · $65 | Freemium · $33 |
| Starting price | $65/mo | $33/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Agencies, Small businesses, Enterprise | Agencies |
| Platforms | web, ios, android | web |
| Country | US · 2015 | RO · 2016 |
| Rating | — | — |
Choose Loomly if
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
Look elsewhere if: Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Choose Planable if
Agencies and teams with approval-heavy workflows.
- Best approval workflow
- Clients love previews
- Easy collaboration
Look elsewhere if: Analytics-driven teams (Sprout, Metricool).
Loomly vs Planable pricing
Loomly
- Starter$65/mo$49/mo billed yearly; 3 users, 12 social accounts
- Beyond$332/mo$249/mo billed yearly; unlimited users, 60 social accounts
- EnterpriseCustom61+ social accounts, priority support, volume pricing
Planable
- Free$0Free trial with no time limit; 50 posts total
- Basic$33/workspace/mo60 posts/workspace/mo, 2 months free yearly
- Pro$49/workspace/mo150 posts/workspace/mo, required approvals
- EnterpriseCustomUnlimited posts, multi-level approval, SSO
Loomly · Key features
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
Planable · Key features
- Pixel-perfect post previews
- Inline comments and approvals
- Multi-level approval workflows
- Calendar, grid, feed views
- Scheduling and publishing
- Universal content beyond social
Cons
- Analytics limited
- Pricing per workspace
- Fewer AI features
Loomly vs Planable: FAQ
Which is cheaper, Loomly or Planable?
Planable starts at $33/mo and Loomly at $65/mo. Both prices are checked on the vendors' own pricing pages.
Do Loomly and Planable have a free plan?
Loomly has no free plan. Planable has a free plan.
Which is better for small businesses, Loomly or Planable?
Loomly lists small businesses as a core audience, while Planable is aimed more at agencies.