Loomly vs Metricool
Loomly and Metricool are both social media management tools. Loomly is aimed at agencies and small businesses, while Metricool is aimed at small businesses and agencies. Metricool costs less, from $25/mo versus $65/mo for Loomly. Only Metricool has a free plan.
Social media calendar with approvals for brands and agencies
Social analytics and planning for agencies
| Pricing | Paid · $65 | Freemium · $25 |
| Starting price | $65/mo | $25/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Agencies, Small businesses, Enterprise | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2015 | ES · 2015 |
| Rating | — | — |
Choose Loomly if
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
Look elsewhere if: Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Choose Metricool if
Agencies and freelancers managing multiple brands.
- Social plus ads reporting
- Affordable for agencies
- Good reports
Look elsewhere if: Enterprise care teams.
Loomly vs Metricool pricing
Loomly
- Starter$65/mo$49/mo billed yearly; 3 users, 12 social accounts
- Beyond$332/mo$249/mo billed yearly; unlimited users, 60 social accounts
- EnterpriseCustom61+ social accounts, priority support, volume pricing
Metricool
- Free$01 brand, 20 posts/mo, 30 days of analytics
- Starter$25/moFrom, 5 brands; $20/mo billed annually; excl. VAT
- Advanced$67/moFrom, 15 brands; $53/mo billed annually; up to 50 brands
- CustomCustomWhite label, dedicated account manager
Loomly · Key features
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
Metricool · Key features
- Scheduling and content calendar
- Organic and paid analytics
- Competitor tracking
- Automated client reports
- Link in bio and hashtag tracking
- Multi-brand management
Cons
- UI can be busy
- Inbox features limited
- Some networks limited
Loomly vs Metricool: FAQ
Which is cheaper, Loomly or Metricool?
Metricool starts at $25/mo and Loomly at $65/mo. Both prices are checked on the vendors' own pricing pages.
Do Loomly and Metricool have a free plan?
Loomly has no free plan. Metricool has a free plan.