Loom vs Wistia
Loom and Wistia are both video & screen recording tools. Loom is aimed at small businesses and freelancers, while Wistia is aimed at small businesses and enterprise. Loom costs less, from $18/mo versus $99/mo for Wistia. Both have a free plan.
| Pricing | Freemium · $18 | Freemium · $99 |
| Starting price | $18/mo | $99/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | — |
| Built for | Small businesses, Freelancers | Small businesses, Enterprise, Creators |
| Platforms | web, macos, windows, ios, android | web |
| Country | US · 2015 | US · 2006 |
| Rating | — | — |
Choose Loom if
Remote and hybrid teams communicating asynchronously across product, support and sales.
- Fastest record-to-share workflow
- Ubiquitous; recipients need no account
- Good AI summaries and transcripts
Look elsewhere if: Marketing demo videos that need polish (Tella, Screen Studio) or full editing (Descript).
Choose Wistia if
B2B marketing teams that use video on their own site to generate and score leads.
- Clean, ad-free player that keeps viewers on your site
- Detailed per-viewer analytics and heatmaps
- Strong marketing automation integrations
Look elsewhere if: Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).
Loom vs Wistia pricing
Loom
- Starter$025 recordings, 5-minute limit
- Business$18/user/mo$15/mo billed annually; unlimited videos, no branding
- Business + AI$24/user/mo$20/mo billed annually; Loom AI editing
- EnterpriseCustomSSO, SCIM, advanced security
Wistia
- Free$025 GB storage, 200 GB bandwidth, 1 user, Wistia branding
- Business$99/mo$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
- Business + Signals$329/moBilled annually; lead scoring, CRM sync, attribution
- EnterpriseCustom1 TB+ storage, SSO, dubbing, playback protection
Loom · Key features
- Instant screen and camera recording with shareable links
- Viewer reactions, comments and engagement insights
- AI titles, summaries, chapters and transcripts
- Trim, stitch and filler-word removal
- Workspace library, folders and custom domains
- Integrations with Slack, Jira, Confluence, Gmail and Notion
Cons
- Free plan's 5-minute cap is restrictive
- Editing is basic compared with Descript
- Per-creator pricing for large teams
Wistia · Key features
- Ad-free, customizable video player with your own branding
- In-video calls to action and email capture forms
- Viewer heatmaps and engagement analytics per video
- A/B testing of thumbnails and video versions
- Webinars and live events with registration
- Transcripts, captions, AI translation and dubbing
Cons
- Business plan includes only 3 users; extra seats cost about $25 each
- Signals lead scoring requires a much pricier tier
- More expensive than Vimeo for plain hosting
Loom vs Wistia: FAQ
Which is cheaper, Loom or Wistia?
Loom starts at $18/mo and Wistia at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do Loom and Wistia have a free plan?
Yes, both Loom and Wistia have a free plan; paid plans add more usage and features.