Linnworks vs Yotpo
Linnworks and Yotpo are both E-commerce tools aimed at E-commerce and small businesses. Only Yotpo has a free plan.
Multichannel order, inventory and listing management for sellers
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid | Freemium · $89 |
| Starting price | Not published | $89/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | E-commerce, Small businesses, Enterprise | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | GB · 2005 | US · 2011 |
| Rating | — | — |
Choose Linnworks if
Established multichannel sellers with hundreds or thousands of daily orders who need inventory, orders and listings synced across many marketplaces.
- Very broad marketplace coverage including Temu, Shein and TikTok Shop
- Order-based pricing with no revenue share
- Handles multiple warehouses, 3PLs and dropshippers
Look elsewhere if: Single-store merchants or startups with low order volume who mainly need labels or simple inventory (ShipStation, inFlow).
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Linnworks vs Yotpo pricing
Linnworks
- LinnworksCustomTiered by monthly orders, overage fees; no % of revenue
- SkuVault CoreCustomWarehouse management, North America only
- Forecasting add-onCustomFlat fee on top of a core package
- OnboardingCustomOne-off fee, required on every package
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Linnworks · Key features
- Real-time stock sync across 100+ marketplaces and webstores
- Rules-based order routing by channel, warehouse, weight or destination
- Carrier selection, label printing and tracking updates from one screen
- Bulk listing creation and edits across Amazon, eBay and others
- Warehouse picking and packing with SkuVault or Linnworks WMS
- Demand forecasting add-on to plan purchase orders
Cons
- No public prices; quote and demo required
- Mandatory onboarding fee on top of the subscription
- Overage charges in busy seasons
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Linnworks vs Yotpo: FAQ
Do Linnworks and Yotpo have a free plan?
Linnworks has no free plan. Yotpo has a free plan.