Later vs Loomly
Later and Loomly are both social media management tools. Later is aimed at creators and small businesses, while Loomly is aimed at agencies and small businesses. Later costs less, from $25/mo versus $65/mo for Loomly.
Visual planner for Instagram and TikTok
Social media calendar with approvals for brands and agencies
| Pricing | Paid · $25 | Paid · $65 |
| Starting price | $25/mo | $65/mo |
| Free plan | No | No |
| Free trial | 14 days | — |
| Built for | Creators, Small businesses | Agencies, Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | CA · 2014 | US · 2015 |
| Rating | — | — |
Choose Later if
Visual brands and creators focused on Instagram and TikTok.
- Best visual planning for Instagram
- Link in Bio included
- Influencer tools available
Look elsewhere if: B2B teams on LinkedIn and X (Buffer, Typefully).
Choose Loomly if
Agencies and in-house marketing teams that need structured review and approval before social posts go live.
- Approval workflow and post mockups make client sign-off easy
- Clean calendar view that non-marketers understand quickly
- Separate calendars keep multi-brand or agency work organized
Look elsewhere if: Solo creators on a tight budget or teams that need deep social listening (Buffer, Sprout Social, Hootsuite).
Later vs Loomly pricing
Later
- Starter$25/mo$18.75/mo billed yearly; 1 social set (8 profiles), 1 user
- Growth$50/mo$37.50/mo billed yearly; 2 social sets, 2 users, 180 posts
- Scale$110/mo$82.50/mo billed yearly; 6 social sets, 4 users
- Influencer marketingCustomCreator campaign platform and managed programs
Loomly
- Starter$65/mo$49/mo billed yearly; 3 users, 12 social accounts
- Beyond$332/mo$249/mo billed yearly; unlimited users, 60 social accounts
- EnterpriseCustom61+ social accounts, priority support, volume pricing
Later · Key features
- Visual drag-and-drop calendar
- Instagram grid preview
- Link in Bio with shoppable posts
- Best time to post and analytics
- Media library and UGC collection
- Influencer marketing platform
Cons
- Post limits on Starter
- Weaker for X and LinkedIn
- Inbox features limited
Loomly · Key features
- Per-brand content calendar with drag-and-drop scheduling
- Platform-specific post previews and shareable post mockups
- Custom approval workflows, roles, comments and version history
- Unified inbox for comments, mentions and messages with assignment
- Post ideas from trends and RSS feeds plus post templates
- Analytics with scheduled stakeholder reports in PDF or CSV
Cons
- Entry plan at $65 a month is costly for solo users
- Starter caps you at 3 users and 12 social accounts
- Social listening limited to a few searches per month
Later vs Loomly: FAQ
Which is cheaper, Later or Loomly?
Later starts at $25/mo and Loomly at $65/mo. Both prices are checked on the vendors' own pricing pages.
Do Later and Loomly have a free plan?
Later has no free plan, a 14-day free trial. Loomly has no free plan.