Keap vs Zoho CRM
Keap and Zoho CRM are both CRM tools. Keap is aimed at small businesses and freelancers, while Zoho CRM is aimed at small businesses and enterprise. Zoho CRM costs less, from $20/mo versus $299/mo for Keap. Only Zoho CRM has a free plan.
All-in-one CRM, email automation and payments for small businesses
Affordable CRM inside the Zoho suite
| Pricing | Paid · $299 | Freemium · $20 |
| Starting price | $299/mo | $20/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 15 days |
| Built for | Small businesses, Freelancers | Small businesses, Enterprise |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2001 | IN · 2005 |
| Rating | — | — |
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Choose Zoho CRM if
Cost-conscious SMBs and mid-market companies, especially those using other Zoho products.
- Very strong value per feature
- Deep customization at mid tiers
- Seamless with other Zoho apps
Look elsewhere if: Teams prioritizing UX polish (Attio, Pipedrive) or already on Google/HubSpot ecosystems.
Keap vs Zoho CRM pricing
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Zoho CRM
- Free$0Up to 3 users
- Standard$20/user/mo$14/user/mo billed annually
- Professional$35/user/mo$23/user/mo billed annually
- Enterprise$50/user/mo$40/user/mo billed annually
- Ultimate$65/user/mo$52/user/mo billed annually
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Zoho CRM · Key features
- Leads, contacts, deals with scoring and assignment rules
- Workflow automation and Blueprint process guidance
- Omnichannel: email, telephony, social, WhatsApp, live chat
- Zia AI for predictions, anomaly detection and writing
- Custom modules, functions, Canvas UI designer
- Analytics, dashboards and Zoho suite integration
Cons
- Dense, dated-feeling UI in places
- Support can be slow
- Learning curve for setup
Keap vs Zoho CRM: FAQ
Which is cheaper, Keap or Zoho CRM?
Zoho CRM starts at $20/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Keap and Zoho CRM have a free plan?
Keap has no free plan, a 14-day free trial. Zoho CRM has a free plan.