Keap vs Twenty
Keap and Twenty are both CRM tools. Keap is aimed at small businesses and freelancers, while Twenty is aimed at developers and small businesses. Twenty costs less, from $9/mo versus $299/mo for Keap. Only Twenty has a free plan.
All-in-one CRM, email automation and payments for small businesses
Open-source CRM, self-host or cloud
| Pricing | Paid · $299 | Open source · $9 |
| Starting price | $299/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | 14 days | 30 days |
| Built for | Small businesses, Freelancers | Developers, Small businesses |
| Platforms | web, ios, android | web |
| Country | US · 2001 | FR · 2023 |
| Rating | — | — |
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Choose Twenty if
Teams wanting an open-source, modern CRM.
- Open source
- Modern UI
- Customizable
Look elsewhere if: Enterprises needing ecosystem.
Keap vs Twenty pricing
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Twenty
- Self-hosted$0Open-source core, self-host for free
- Pro$9/user/moBilled yearly; custom objects, AI agents, 50 workflow credits/yr
- Organization$19/user/moBilled yearly; SAML/OIDC SSO, row-level permissions
- Enterprisefrom $50k/yrSingle-tenant, SCIM, dedicated support and SLA
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Twenty · Key features
- Custom objects and fields
- Email and calendar sync
- Kanban and table views
- Workflows
- GraphQL and REST APIs
- Self-hosting
Cons
- Younger product
- Fewer integrations
- Reporting basic
Keap vs Twenty: FAQ
Which is cheaper, Keap or Twenty?
Twenty starts at $9/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Keap and Twenty have a free plan?
Keap has no free plan, a 14-day free trial. Twenty has a free plan.