Keap vs Nutshell
Keap and Nutshell are both CRM tools. Keap is aimed at small businesses and freelancers, while Nutshell is aimed at small businesses and agencies. Nutshell costs less, from $19/mo versus $299/mo for Keap.
All-in-one CRM, email automation and payments for small businesses
Small-business CRM with built-in email marketing and AI notetaker
| Pricing | Paid · $299 | Paid · $19 |
| Starting price | $299/mo | $19/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Freelancers | Small businesses, Agencies |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2001 | US |
| Rating | — | — |
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Choose Nutshell if
Small B2B sales teams that want an easy CRM with email marketing, chat and forms built in and human support included.
- CRM and email marketing in one bill
- Unlimited contacts and storage on all plans
- Free live support on every tier
Look elsewhere if: Teams needing a large app ecosystem, a free CRM or heavy outbound calling (HubSpot, Pipedrive, Close).
Keap vs Nutshell pricing
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Nutshell
- Foundation$19/user/mo$13 billed annually; 100 open leads limit
- Growth$32/user/mo$25 billed annually; quotas, lead assignment rules
- Pro$49/user/mo$42 billed annually; 5 pipelines, sales automation
- Business$67/user/mo$59 billed annually; 10 pipelines, audit log
- Enterprise$89/user/mo$79 billed annually; SSO, SQL access, phone support
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Nutshell · Key features
- Drag-and-drop pipelines with custom stages and stage goals
- Two-way Gmail and Outlook email and calendar sync
- AI notetaker for Zoom, Google Meet and Microsoft Teams calls
- Built-in email marketing with segmentation and automation
- Web chat, AI chatbot, forms and landing pages on every plan
- Quotes, invoices and contracts with e-signatures as an add-on
Cons
- Foundation is limited to 100 open leads
- Advanced marketing, SMS and prospecting are paid add-ons
- Smaller integration marketplace than HubSpot or Pipedrive
Keap vs Nutshell: FAQ
Which is cheaper, Keap or Nutshell?
Nutshell starts at $19/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Keap and Nutshell have a free plan?
Keap has no free plan, a 14-day free trial. Nutshell has no free plan, a 14-day free trial.