Kajabi vs Stan
Kajabi and Stan are both creator monetization tools aimed at creators. Stan costs less, from $29/mo versus $179/mo for Kajabi.
| Pricing | Paid · $179 | Paid · $29 |
| Starting price | $179/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Creators | Creators |
| Platforms | web, ios, android | web, ios, android |
| Country | US · 2010 | US · 2020 |
| Rating | — | — |
Choose Kajabi if
Established creators and knowledge entrepreneurs with revenue who want one system.
- Truly all-in-one; fewer tools to manage
- No transaction fees
- Strong funnels and email for selling
Look elsewhere if: Beginners validating a first course or those happy with best-of-breed tools.
Choose Stan if
Social creators monetizing.
- Conversion-optimized checkout
- Mobile-first
- Coaching built in
Look elsewhere if: Large catalog stores.
Kajabi vs Stan pricing
Kajabi
- Basic$179/mo$143/mo billed annually; 5 products, 2,500 contacts, 2 admins
- Growth$249/mo$199/mo billed annually; 50 products, 25,000 contacts
- Pro$499/mo$399/mo billed annually; unlimited products, 100,000 contacts
Stan
- Creator$29/mo$300/yr billed annually; store, courses, bookings
- Creator Pro$99/mo$948/yr billed annually; email, upsells, affiliates
Kajabi · Key features
- Courses, coaching, communities, podcasts and memberships
- Website, landing pages and funnel builder
- Email marketing with automations and segmentation
- Checkout, payment plans, coupons; 0% transaction fees
- Analytics, affiliates and branded mobile app
- Creator Studio AI for repurposing content
Cons
- Expensive for beginners
- Contact and product limits per tier
- Email features trail dedicated tools
Stan · Key features
- Link-in-bio store
- Digital products
- Courses
- Coaching bookings
- Memberships
- Email (Pro)
Cons
- Monthly cost
- Design limits
- Fewer integrations
Kajabi vs Stan: FAQ
Which is cheaper, Kajabi or Stan?
Stan starts at $29/mo and Kajabi at $179/mo. Both prices are checked on the vendors' own pricing pages.
Do Kajabi and Stan have a free plan?
Kajabi has no free plan, a 14-day free trial. Stan has no free plan, a 14-day free trial.