Instantly vs ZoomInfo
Instantly and ZoomInfo are both sales engagement & outbound tools. Instantly is aimed at small businesses and agencies, while ZoomInfo is aimed at enterprise and small businesses.
Cold email at scale with unlimited accounts
B2B contact and company data platform with AI sales tools
| Pricing | Paid · $47 | Paid |
| Starting price | $47/mo | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses, Agencies | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2021 | US · 2007 |
| Rating | — | — |
Choose Instantly if
Teams and agencies running high-volume cold email.
- Flat pricing with unlimited inboxes
- Strong warm-up and deliverability tools
- Simple, fast UI
Look elsewhere if: Personalized multichannel outreach (lemlist) or teams new to deliverability.
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Instantly vs ZoomInfo pricing
Instantly
- Growth$47/mo$37.60/mo billed annually; 1,000 contacts, 5,000 emails/mo
- Hypergrowth$97/mo$77.60/mo billed annually; 25,000 contacts, 125,000 emails
- Light Speed$358/mo$286.30/mo billed annually; 100,000 contacts, SISR
- EnterpriseCustom500,000+ emails, private deliverability network
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Instantly · Key features
- Unlimited sending accounts with rotation
- Warm-up network and deliverability analytics
- Sequences with A/B testing and spintax
- Unified inbox (Unibox) for replies
- Lead database and enrichment
- CRM and AI reply agent add-ons
Cons
- Add-ons increase total cost
- Encourages volume over quality
- Email only (no native LinkedIn)
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Instantly vs ZoomInfo: FAQ
Do Instantly and ZoomInfo have a free plan?
Instantly has no free plan. ZoomInfo has no free plan.