Happy Valley

InsightFuse vs Keap

InsightFuse and Keap are both email marketing tools. InsightFuse is aimed at freelancers and small businesses, while Keap is aimed at small businesses and freelancers. InsightFuse costs less, from $29/mo versus $320/mo for Keap. Only InsightFuse has a free plan.

InsightFuse

AI PR agent that pitches journalists from your own mailbox.

Keap

All-in-one CRM, email automation and payments for small businesses

PricingFreemium · $29Paid · $320
Starting price$29/mo$320/mo
Free planYesNo
Free trial—14 days
Built forFreelancers, Small businesses, AgenciesSmall businesses, Freelancers
Platformswebweb, ios, android
Country— · 2024US · 2001
Rating——

Choose InsightFuse if

Choose Keap if

Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.

  • Deep automation that replaces several separate small-business tools
  • Payments, invoicing and funnels built into the CRM
  • Dedicated customer success manager and US phone support included

Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).

InsightFuse vs Keap pricing

InsightFuse

    Keap

    • Keap$320/mo$3,195/year billed annually; 2 users, CRM, automation, payments
    • Additional user$39/user/moOn top of the 2 included user licenses
    • Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only

    InsightFuse · Key features

      Keap · Key features

      • Visual campaign builder for email, text, task and tag automations
      • Contact management with tags, lead scoring and custom fields
      • Sales pipeline with automated stage-based follow-ups
      • Landing pages, multi-page funnels and checkout forms with order bumps
      • Quotes, invoices, recurring billing and native US payments
      • Appointment scheduler synced with Google and Outlook calendars

      Cons

      • $299 a month plus an implementation fee is steep for solo users
      • Texting, phone line and native payments are mostly US-only
      • Contact tier pricing is not shown without entering a contact count

      InsightFuse vs Keap: FAQ

      Which is cheaper, InsightFuse or Keap?

      InsightFuse starts at $29/mo and Keap at $320/mo. Both prices are checked on the vendors' own pricing pages.

      Do InsightFuse and Keap have a free plan?

      InsightFuse has a free plan. Keap has no free plan, a 14-day free trial.

      Not sure yet?

      InsightFuse vs Keap (2026): Pricing and Features