IFTTT vs Zapier
IFTTT and Zapier are both workflow automation tools. IFTTT is aimed at freelancers and creators, while Zapier is aimed at small businesses and freelancers. IFTTT costs less, from $4.99/mo versus $29.99/mo for Zapier. Both have a free plan.
| Pricing | Freemium · $5 | Freemium · $30 |
| Starting price | $4.99/mo | $29.99/mo |
| Free plan | Yes | Yes |
| Free trial | — | 14 days |
| Built for | Freelancers, Creators | Small businesses, Freelancers |
| Platforms | web, ios, android | web |
| Country | US · 2010 | US · 2011 |
| Rating | — | — |
Choose IFTTT if
Consumers and smart home users.
- Easy
- Great for smart home
- Cheap
Look elsewhere if: Business workflows (Zapier).
Choose Zapier if
Business teams and small companies automating moderate-volume workflows across many SaaS tools.
- Widest integration coverage anywhere
- Easy for non-technical users
- Reliable, well-documented, strong support
Look elsewhere if: High-volume pipelines or technical teams; Make or self-hosted n8n cost a fraction per run.
IFTTT vs Zapier pricing
IFTTT
- Free$02 Applets
- Pro$4.99/mo$2.99/mo billed annually; 20 Applets
- Pro+$14.99/mo$8.99/mo billed annually; unlimited Applets, multi-step
Zapier
- Free$0100 tasks/mo, two-step Zaps
- Professional$29.99/mo$19.99/mo billed yearly; 750 tasks, multi-step
- Team$103.50/mo$69/mo billed yearly; 2,000 tasks, 25 users, SSO
- EnterpriseCustomUnlimited users, advanced admin
IFTTT · Key features
- Simple applets
- Smart home integrations
- Multi-step (Pro+)
- Filters and queries
- AI services
- Mobile app
Cons
- Limited for business
- Free plan small
- Slower triggers
Zapier · Key features
- 8,000+ app integrations with triggers and actions
- Multi-step Zaps with paths, filters, formatters and delays
- Webhooks, code steps and AI steps (ChatGPT, Claude)
- Tables and Interfaces for lightweight apps and forms
- Zapier Agents for AI-driven automation
- Team workspaces, folders and version history
Cons
- Task-based pricing gets expensive at volume
- Polling delays on lower plans
- Complex branching is clumsier than Make
IFTTT vs Zapier: FAQ
Which is cheaper, IFTTT or Zapier?
IFTTT starts at $4.99/mo and Zapier at $29.99/mo. Both prices are checked on the vendors' own pricing pages.
Do IFTTT and Zapier have a free plan?
Yes, both IFTTT and Zapier have a free plan; paid plans add more usage and features.
Which is better for small businesses, IFTTT or Zapier?
Zapier lists small businesses as a core audience, while IFTTT is aimed more at freelancers and creators.