Hevo Data vs Supermetrics
Hevo Data and Supermetrics are both data integration & ETL tools. Hevo Data is aimed at small businesses and enterprise, while Supermetrics is aimed at agencies and small businesses. Only Hevo Data has a free plan.
No-code ELT pipelines that load SaaS and database data to warehouses
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Freemium · $299 | Paid |
| Starting price | $299/mo | Not published |
| Free plan | Yes | No |
| Free trial | 14 days | 14 days |
| Built for | Small businesses, Enterprise, Developers | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | US · 2017 | FI · 2013 |
| Rating | — | — |
Choose Hevo Data if
SMB and mid-size data teams that want managed, no-code pipelines into a cloud warehouse with predictable event-based pricing.
- Fast no-code setup for common SaaS and database sources
- Event-based pricing that is easier to forecast than MAR billing
- Free tier and 14-day trial without a card
Look elsewhere if: Teams needing the widest connector catalog or a self-hosted open-source pipeline (Fivetran or Airbyte).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Hevo Data vs Supermetrics pricing
Hevo Data
- Free$0Up to 1M events/mo, 5 users, limited connectors, hourly syncs
- Starter$299/mo$265/mo billed annually; 5M events, up to 10 users
- Professional$849/mo$750/mo billed annually; 20M events, unlimited users
- Business CriticalCustomCustom volumes, advanced security and support
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Hevo Data · Key features
- 170+ prebuilt connectors for SaaS apps, databases and files
- Change data capture for near real-time database replication
- Loads to Snowflake, BigQuery, Redshift and other warehouses
- Automatic schema mapping and handling of schema changes
- dbt, SQL and Hevo Transformer jobs for in-warehouse modeling
- Monitoring, alerts and a reliability engine for failed loads
Cons
- Smaller connector catalog than Fivetran
- Free plan has limited connectors and only hourly syncs
- Overages are billed on demand above plan quotas
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Hevo Data vs Supermetrics: FAQ
Do Hevo Data and Supermetrics have a free plan?
Hevo Data has a free plan. Supermetrics has no free plan, a 14-day free trial.