Happy Valley

Gusto vs Kolay

Gusto and Kolay are both HR & recruiting tools. Gusto is aimed at small businesses, while Kolay is aimed at small businesses and enterprise.

Gusto

Payroll, benefits and HR for US small businesses

Kolay

HR software for Turkish companies

PricingPaid · $35Paid
Starting price$35/moNot published
Free planNoNo
Free trial—15 days
Built forSmall businessesSmall businesses, Enterprise
Platformsweb, ios, androidweb, ios, android
CountryUS · 2011TR · 2016
Rating——

Choose Gusto if

US small businesses up to about 100 employees.

  • Very easy payroll for small teams
  • Benefits administration included
  • Friendly UX and good support

Look elsewhere if: Non-US employers or companies needing deep HRIS/IT (Rippling).

Choose Kolay if

Turkish companies from 10 to several thousand employees that want compliant HR operations.

  • Built for Turkish legal requirements
  • Clean mobile app employees actually use
  • Integrates with local payroll systems

Look elsewhere if: Companies whose workforce is mostly outside Turkey.

Gusto vs Kolay pricing

Gusto

  • Simple$49/mo+ $6/person; single-state payroll
  • Plus$80/mo+ $12/person; multi-state payroll, time and PTO
  • Premium$180/mo+ $22/person; HR experts, compliance, priority support
  • Contractor Only$35/mo+ $6/contractor; base fee sometimes waived as promo

Kolay

  • Per employeeCustomQuote by employee count; performance and shifts extra

Gusto · Key features

  • Full-service US payroll with tax filings
  • Health benefits, 401(k) and workers' comp
  • Onboarding with offer letters and e-signature
  • Time tracking, PTO and scheduling
  • Contractor payments in 120+ countries
  • Compliance alerts and HR resources

Cons

  • US employees only
  • Costs rise with headcount
  • Limited HR depth for larger companies

Kolay · Key features

  • Employee database with documents and org chart
  • Leave, overtime and attendance aligned with Turkish labor law
  • Shift planning and time tracking
  • Expense management with mobile receipt capture
  • Onboarding, offboarding and performance reviews
  • Own payroll product, Kolay Bordro

Cons

  • Turkey-focused; limited for multinational setups
  • Payroll calculation stays in external systems
  • Advanced analytics on higher tiers

Gusto vs Kolay: FAQ

Do Gusto and Kolay have a free plan?

Gusto has no free plan. Kolay has no free plan, a 15-day free trial.

Not sure yet?

Gusto vs Kolay (2026): Pricing and Features · Happy Valley