Gumroad vs Wix
Gumroad and Wix are both E-commerce tools. Gumroad is aimed at creators, while Wix is aimed at small businesses and freelancers. Both have a free plan.
| Pricing | Free | Freemium · $24 |
| Starting price | Not published | $24/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Creators | Small businesses, Freelancers |
| Platforms | web | web, ios, android |
| Country | US · 2011 | IL · 2006 |
| Rating | — | — |
Choose Gumroad if
Creators starting to sell digital products without upfront costs.
- No monthly fee
- Extremely simple setup
- Tax handled as merchant of record
Look elsewhere if: Established sellers with volume (Lemon Squeezy, Payhip, Stripe).
Choose Wix if
Small businesses and non-technical users who want everything included.
- Easiest all-around site builder for beginners
- Broad business features (bookings, stores, events)
- Strong AI and template library
Look elsewhere if: Content-heavy sites (WordPress), design agencies wanting output control (Webflow), or anyone who may migrate later.
Gumroad vs Wix pricing
Gumroad
- Direct sales10% + $0.50/saleNo monthly fee; profile or direct links
- Discover sales30%/saleSales via Gumroad Discover marketplace
Wix
- Free$0Wix subdomain and ads
- Light$24/mo$17/mo billed annually; 2 GB, 2 collaborators
- Core$36/mo$29/mo billed annually; 50 GB, basic eCommerce
- Business$46/mo$39/mo billed annually; 100 GB, standard eCommerce
- Business Elite$172/mo$159/mo billed annually; unlimited storage
Gumroad · Key features
- Sell digital downloads, memberships and courses
- Simple product pages and storefront
- Merchant of record for sales tax
- Discount codes, upsells and affiliates
- Email updates to customers
- Discover marketplace
Cons
- 10% fee is high at scale
- Limited design customization
- Discover fee is 30%
Wix · Key features
- Drag-and-drop editor and AI website generation
- 800+ templates and Wix Studio for agencies
- E-commerce, bookings, events, restaurants and blog apps
- Wix App Market and Velo for custom code
- Built-in SEO tools, analytics and marketing
- Hosting, SSL and domain management included
Cons
- No site export; locked in
- Pricing tiers are confusing
- Can be slower than optimized builders
Gumroad vs Wix: FAQ
Do Gumroad and Wix have a free plan?
Yes, both Gumroad and Wix have a free plan; paid plans add more usage and features.
Which is better for small businesses, Gumroad or Wix?
Wix lists small businesses as a core audience, while Gumroad is aimed more at creators.