Gumroad vs ReferralCandy
Gumroad and ReferralCandy are both E-commerce tools. Gumroad is aimed at creators, while ReferralCandy is aimed at E-commerce. Only Gumroad has a free plan.
Gumroad
Sell digital products with zero monthly fee
ReferralCandy
Customer referral programs for online stores
| Pricing | Free | Paid · $39 |
| Starting price | Not published | $39/mo |
| Free plan | Yes | No |
| Free trial | — | 7 days |
| Built for | Creators | E-commerce |
| Platforms | web | web |
| Country | US · 2011 | SG · 2009 |
| Rating | — | — |
Choose Gumroad if
Creators starting to sell digital products without upfront costs.
- No monthly fee
- Extremely simple setup
- Tax handled as merchant of record
Look elsewhere if: Established sellers with volume (Lemon Squeezy, Payhip, Stripe).
Choose ReferralCandy if
E-commerce stores wanting referral programs.
- Easy for stores
- Automated
- Proven growth tactic
Look elsewhere if: SaaS (Rewardful).
Gumroad vs ReferralCandy pricing
Gumroad
- Direct sales10% + $0.50/saleNo monthly fee; profile or direct links
- Discover sales30%/saleSales via Gumroad Discover marketplace
ReferralCandy
- Basic$39/mo+ 10.5% success fee on referred sales (first 3 orders)
- Grow$79/mo+ 3.5% success fee
- Scale$249/mo+ 1.5% success fee
- Enterprise$799/mo+ 0.25% success fee; dedicated account manager
Gumroad · Key features
- Sell digital downloads, memberships and courses
- Simple product pages and storefront
- Merchant of record for sales tax
- Discount codes, upsells and affiliates
- Email updates to customers
- Discover marketplace
Cons
- 10% fee is high at scale
- Limited design customization
- Discover fee is 30%
ReferralCandy · Key features
- Post-purchase referral invitations
- Friend discounts and referrer rewards
- Widgets and emails
- Fraud detection
- Analytics
- E-commerce integrations
Cons
- Commission on referral sales
- Limited to e-commerce
- Basic customization
Gumroad vs ReferralCandy: FAQ
Do Gumroad and ReferralCandy have a free plan?
Gumroad has a free plan. ReferralCandy has no free plan, a 7-day free trial.