GoTo Webinar vs Zoom Webinars
GoTo Webinar and Zoom Webinars are both webinars & events tools aimed at small businesses and enterprise. GoTo Webinar costs less, from $62/mo versus $89/mo for Zoom Webinars.
Established webinar platform for marketing and training events
Webinars on the platform everyone has
| Pricing | Paid · $62 | Paid · $89 |
| Starting price | $62/mo | $89/mo |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise |
| Platforms | web, windows, macos, ios, android | web, macos, windows, ios, android |
| Country | US | US · 2013 |
| Rating | — | — |
Choose GoTo Webinar if
B2B marketing and training teams that run recurring webinars and need dependable registration, reporting and CRM sync.
- Mature, stable platform with years of enterprise use
- Strong registration and attendance reporting
- Integrations with Salesforce, HubSpot, Marketo and Eloqua
Look elsewhere if: Teams wanting a modern browser-only experience or low-cost automated webinars (Livestorm, Demio, Zoom Events).
Choose Zoom Webinars if
Organizations needing reliable webinars and events at scale.
- Reliable at scale
- Familiar for attendees
- Strong video quality
Look elsewhere if: Marketers wanting browser-only, conversion-focused webinars (Livestorm).
GoTo Webinar vs Zoom Webinars pricing
GoTo Webinar
- Reach$62/organizer/moBilled annually; 1 organizer, up to 500 participants
- Elevate$103/organizer/moBilled annually; 1,000 participants, cloud recording, AI
- CompleteCustomUp to 3,000 participants, paid events, GoTo Meeting incl.
Zoom Webinars
- Webinars$89/mo$66.67/mo billed annually; priced by attendee capacity
- Webinars Plus$99/mo$82.50/mo billed annually; simulive, backstage
- Events$149/mo$124.17/mo billed annually; multi-stage events
GoTo Webinar · Key features
- Branded registration pages with custom questions and source tracking
- Automated reminder and follow-up emails
- Polls, handouts, live Q&A and closed captions
- Pre-recorded and simulive webinars that play recordings as live
- Cloud recordings with AI summaries and transcripts on Elevate
- Breakout rooms and custom branding
Cons
- Per-organizer pricing gets expensive for multiple hosts
- Entry plan limited to 500 participants
- Interface feels dated next to Livestorm or Zoom
Zoom Webinars · Key features
- Webinars with up to tens of thousands of attendees
- Registration and branded pages
- Backstage, Q&A, polls and reactions
- Simulive and on-demand
- Multi-session events and lobbies
- Marketing automation integrations
Cons
- Licensing per host and capacity
- Engagement analytics less rich
- Attendee app download helpful
GoTo Webinar vs Zoom Webinars: FAQ
Which is cheaper, GoTo Webinar or Zoom Webinars?
GoTo Webinar starts at $62/mo and Zoom Webinars at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do GoTo Webinar and Zoom Webinars have a free plan?
GoTo Webinar has no free plan. Zoom Webinars has no free plan.