GoTo Webinar vs Wistia
GoTo Webinar and Wistia are both webinars & events tools aimed at small businesses and enterprise. GoTo Webinar costs less, from $62/mo versus $99/mo for Wistia. Only Wistia has a free plan.
Established webinar platform for marketing and training events
Video hosting, webinars and lead capture for marketing teams
| Pricing | Paid · $62 | Freemium · $99 |
| Starting price | $62/mo | $99/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Small businesses, Enterprise, Creators |
| Platforms | web, windows, macos, ios, android | web |
| Country | US | US · 2006 |
| Rating | — | — |
Choose GoTo Webinar if
B2B marketing and training teams that run recurring webinars and need dependable registration, reporting and CRM sync.
- Mature, stable platform with years of enterprise use
- Strong registration and attendance reporting
- Integrations with Salesforce, HubSpot, Marketo and Eloqua
Look elsewhere if: Teams wanting a modern browser-only experience or low-cost automated webinars (Livestorm, Demio, Zoom Events).
Choose Wistia if
B2B marketing teams that use video on their own site to generate and score leads.
- Clean, ad-free player that keeps viewers on your site
- Detailed per-viewer analytics and heatmaps
- Strong marketing automation integrations
Look elsewhere if: Creators wanting cheap general hosting or sales reps sending quick personal videos (Vimeo, Vidyard, Loom).
GoTo Webinar vs Wistia pricing
GoTo Webinar
- Reach$62/organizer/moBilled annually; 1 organizer, up to 500 participants
- Elevate$103/organizer/moBilled annually; 1,000 participants, cloud recording, AI
- CompleteCustomUp to 3,000 participants, paid events, GoTo Meeting incl.
Wistia
- Free$025 GB storage, 200 GB bandwidth, 1 user, Wistia branding
- Business$99/mo$79/mo billed annually; 250 GB, 1 TB bandwidth, 3 users
- Business + Signals$329/moBilled annually; lead scoring, CRM sync, attribution
- EnterpriseCustom1 TB+ storage, SSO, dubbing, playback protection
GoTo Webinar · Key features
- Branded registration pages with custom questions and source tracking
- Automated reminder and follow-up emails
- Polls, handouts, live Q&A and closed captions
- Pre-recorded and simulive webinars that play recordings as live
- Cloud recordings with AI summaries and transcripts on Elevate
- Breakout rooms and custom branding
Cons
- Per-organizer pricing gets expensive for multiple hosts
- Entry plan limited to 500 participants
- Interface feels dated next to Livestorm or Zoom
Wistia · Key features
- Ad-free, customizable video player with your own branding
- In-video calls to action and email capture forms
- Viewer heatmaps and engagement analytics per video
- A/B testing of thumbnails and video versions
- Webinars and live events with registration
- Transcripts, captions, AI translation and dubbing
Cons
- Business plan includes only 3 users; extra seats cost about $25 each
- Signals lead scoring requires a much pricier tier
- More expensive than Vimeo for plain hosting
GoTo Webinar vs Wistia: FAQ
Which is cheaper, GoTo Webinar or Wistia?
GoTo Webinar starts at $62/mo and Wistia at $99/mo. Both prices are checked on the vendors' own pricing pages.
Do GoTo Webinar and Wistia have a free plan?
GoTo Webinar has no free plan. Wistia has a free plan.