Google Forms vs Typeform
Google Forms and Typeform are both forms & surveys tools. Google Forms is aimed at small businesses and freelancers, while Typeform is aimed at small businesses and agencies. Both have a free plan.
Google Forms
Free forms and surveys from Google
Typeform
Conversational forms and surveys
| Pricing | Free | Freemium · $39 |
| Starting price | Not published | $39/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Freelancers | Small businesses, Agencies, Enterprise |
| Platforms | web | web |
| Country | US · 2008 | ES · 2012 |
| Rating | — | — |
Choose Google Forms if
Internal surveys, educators and anyone needing a quick free form.
- Completely free
- Familiar and easy
- Seamless Sheets integration
Look elsewhere if: Branded marketing forms or payments (Tally, Fillout, Typeform).
Choose Typeform if
Marketing and research teams that prioritize experience and conversion for moderate response volumes.
- Best-in-class form experience and completion rates
- Strong templates and branding
- Deep CRM and marketing integrations
Look elsewhere if: High-volume or budget forms (Tally, Youform, Google Forms) and complex data collection (Jotform).
Google Forms vs Typeform pricing
Google Forms
- Free$0With any Google account
- Workspacefrom $7/user/moBusiness Starter, annual; $8.40 flexible
Typeform
- Free$0Free plan available
- Basic$39/mo$28/mo billed yearly; 100 responses/mo, 1 seat
- Plus$79/mo$56/mo billed yearly; 1,000 responses, 3 seats, no branding
- Business$129/mo$91/mo billed yearly; 10,000 responses, 5 seats
- EnterpriseCustomSSO, HIPAA, EU or US data center
Google Forms · Key features
- Unlimited forms and responses
- Quizzes with auto-grading
- Section-based branching
- Real-time responses to Google Sheets
- File upload (Google accounts)
- Apps Script automation
Cons
- Limited design and branding
- No payments
- Basic logic only
Typeform · Key features
- Conversational one-question layout with rich media
- Logic jumps, calculators and hidden fields
- Beautiful templates and brand customization
- Payments via Stripe and scheduling via Calendly
- Integrations with CRMs, email and sheets
- AI form builder and response insights
Cons
- Response-based pricing gets expensive
- Free plan nearly unusable (10 responses)
- Slower to fill for long, data-entry forms
Google Forms vs Typeform: FAQ
Do Google Forms and Typeform have a free plan?
Yes, both Google Forms and Typeform have a free plan; paid plans add more usage and features.