Google Forms vs SurveyMonkey
Google Forms and SurveyMonkey are both forms & surveys tools. Google Forms is aimed at small businesses and freelancers, while SurveyMonkey is aimed at enterprise and small businesses. Both have a free plan.
Google Forms
Free forms and surveys from Google
SurveyMonkey
Survey platform with analysis and benchmarks
| Pricing | Free | Freemium · $30 |
| Starting price | Not published | $30/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Small businesses, Freelancers | Enterprise, Small businesses |
| Platforms | web | web, ios, android |
| Country | US · 2008 | US · 1999 |
| Rating | — | — |
Choose Google Forms if
Internal surveys, educators and anyone needing a quick free form.
- Completely free
- Familiar and easy
- Seamless Sheets integration
Look elsewhere if: Branded marketing forms or payments (Tally, Fillout, Typeform).
Choose SurveyMonkey if
Organizations running regular research and needing analysis and panels.
- Powerful analysis features
- Access to research panels
- Trusted brand for respondents
Look elsewhere if: Simple forms on a budget (Tally, Google Forms).
Google Forms vs SurveyMonkey pricing
Google Forms
- Free$0With any Google account
- Workspacefrom $7/user/moBusiness Starter, annual; $8.40 flexible
SurveyMonkey
- Free$010 questions/survey, limited responses
- Standard$99/moBilled monthly; 1,000 responses/mo
- Advantage$39/moBilled annually; 15,000 responses/yr
- Premier$139/moBilled annually; 40,000 responses/yr
- Team Advantage$30/user/moBilled annually; min 3 users
Google Forms · Key features
- Unlimited forms and responses
- Quizzes with auto-grading
- Section-based branching
- Real-time responses to Google Sheets
- File upload (Google accounts)
- Apps Script automation
Cons
- Limited design and branding
- No payments
- Basic logic only
SurveyMonkey · Key features
- Question bank and templates
- Skip logic, piping and randomization
- Analysis dashboards and filters
- Benchmarks and sentiment analysis
- Audience panel for market research
- Team collaboration and integrations
Cons
- Expensive for small users
- Free plan barely usable
- Dated respondent UX
Google Forms vs SurveyMonkey: FAQ
Do Google Forms and SurveyMonkey have a free plan?
Yes, both Google Forms and SurveyMonkey have a free plan; paid plans add more usage and features.