forms.app vs Landbot

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.

Landbot is a no-code chatbot builder from Barcelona, Spain, designed for conversational forms, lead generation and WhatsApp automation. Instead of a static form, visitors answer one question at a time in a chat-style interface embedded on a website, opened as a full-page conversational landing page, or delivered through WhatsApp.

Bots are built in a visual flow editor with blocks for questions, conditions, variables, webhooks and API calls, and integrations push answers into HubSpot, Salesforce, Google Sheets, Airtable, Zapier, Make and others. Human takeover lets an agent step into a live conversation. AI features add assistants that answer from a knowledge base and blocks that use language models to understand free text. The free plan includes a limited number of chats; Starter adds more chats and AI chats, Professional adds higher volume and an optional WhatsApp Business API add-on, and Business is custom priced.

Landbot fits marketers and small teams who want lead qualification, bookings, surveys or FAQ bots without developers. WhatsApp support is especially relevant in markets such as Turkey where customers prefer messaging. Pricing by chat volume grows quickly, the WhatsApp add-on is expensive, and large flows get hard to maintain. Typeform is better for classic forms, ManyChat for Instagram and Messenger marketing, and Voiceflow or Botpress for advanced AI agents.