forms.app vs Google Forms

forms.app is an online form, survey and quiz builder launched in 2018 with a mobile-first focus. It reports 4M+ users in 170+ countries; its company, Forms App OÜ, is based in Tallinn, Estonia, and the product is made and hosted in the EU. The core job is to let anyone build good-looking forms quickly, collect responses and payments, and pass the data on to other tools.

Forms can be generated with AI or started from 5,000+ templates, using 30+ field types including signature and payment fields. Conditional logic shows or hides questions and routes people to different endings, and auto-scoring turns forms into quizzes and tests. Responses can be analysed with AI insights and sent to 500+ integrations such as Zapier, Google Drive, Slack, Notion and HubSpot. The free plan allows 5 forms with unlimited responses and team members; Basic raises this to 25 forms and removes branding, Pro unlocks unlimited forms, custom CSS and multilingual forms, and Premium adds 1 TB storage, custom domains and partial responses.

forms.app suits small businesses, educators and freelancers who want unlimited responses on a free or low-cost plan. Jotform has more enterprise features such as HIPAA and approvals, Typeform has stronger conversational design, and Tally offers a more generous free tier for simple forms.

Buying tip: from Turkey and the EU the pricing page shows euros, so US visitors may see different USD prices. Yearly plans are much cheaper than monthly, and paid plans carry a 90-day refund guarantee.

Google Forms is the free form, survey and quiz builder included with every Google account and with Google Workspace. Anyone can create a form in minutes, choose question types such as short answer, multiple choice, checkboxes, dropdowns, linear scales, grids, dates and file uploads, and share it by link, email or embed code.

Responses appear in a built-in summary with charts and can be sent in real time to Google Sheets for analysis with filters and formulas. Quiz mode assigns points and answer keys, grades automatically and returns feedback, which is why it is used so widely in schools alongside Google Classroom. Section-based branching sends respondents to different pages depending on their answers, and Workspace accounts can restrict forms to people in the organisation, collect verified email addresses and apply data protection controls. On eligible Workspace plans, Gemini can help draft forms and summarise responses. Forms itself has no paid tier; Workspace plans are priced per user.

Google Forms fits internal surveys, classrooms, event sign-ups, quick polls and any situation where free and familiar beats polished. It offers little branding, no native payments, limited logic and no conversational layout, and file upload questions require respondents to sign in with a Google account. Typeform and Tally offer better-looking forms and richer logic, Jotform covers payments, signatures and compliance, and Microsoft Forms is the equivalent for Microsoft 365 organisations.