Fillout vs Google Forms

Fillout is a modern online form builder that stands out for its native, two-way integrations with the databases teams already run their operations in. It writes form submissions directly into Airtable, Notion, Google Sheets, HubSpot, Salesforce and other tools, and, unlike most form builders, it can also prefill and update existing records instead of only creating new rows.

The builder supports multi-page forms with conditional logic, calculations and scoring, quizzes, file uploads, signatures, payments through Stripe and appointment scheduling, plus PDF generation and post-submission workflows. Record pickers let respondents select an existing Airtable or Notion item, and URL parameters prefill fields for personalized links. The free plan includes unlimited forms and a generous monthly response allowance; Starter, Pro and Business plans increase response limits and add branding removal, custom domains, team collaboration and enterprise options.

Fillout fits operations teams, agencies and startups that use Airtable or Notion as a lightweight database and need forms for intake, approvals, client onboarding or record updates. Analytics are still basic, and the template library is smaller than older competitors. Typeform remains stronger for highly branded, one-question-at-a-time conversational experiences; Tally offers the most generous free plan for general-purpose forms; and Jotform has a much larger template catalog and HIPAA-oriented features for regulated industries.

Google Forms is the free form, survey and quiz builder included with every Google account and with Google Workspace. Anyone can create a form in minutes, choose question types such as short answer, multiple choice, checkboxes, dropdowns, linear scales, grids, dates and file uploads, and share it by link, email or embed code.

Responses appear in a built-in summary with charts and can be sent in real time to Google Sheets for analysis with filters and formulas. Quiz mode assigns points and answer keys, grades automatically and returns feedback, which is why it is used so widely in schools alongside Google Classroom. Section-based branching sends respondents to different pages depending on their answers, and Workspace accounts can restrict forms to people in the organisation, collect verified email addresses and apply data protection controls. On eligible Workspace plans, Gemini can help draft forms and summarise responses. Forms itself has no paid tier; Workspace plans are priced per user.

Google Forms fits internal surveys, classrooms, event sign-ups, quick polls and any situation where free and familiar beats polished. It offers little branding, no native payments, limited logic and no conversational layout, and file upload questions require respondents to sign in with a Google account. Typeform and Tally offer better-looking forms and richer logic, Jotform covers payments, signatures and compliance, and Microsoft Forms is the equivalent for Microsoft 365 organisations.