Fillout vs Formbricks

Fillout is a modern online form builder that stands out for its native, two-way integrations with the databases teams already run their operations in. It writes form submissions directly into Airtable, Notion, Google Sheets, HubSpot, Salesforce and other tools, and, unlike most form builders, it can also prefill and update existing records instead of only creating new rows.

The builder supports multi-page forms with conditional logic, calculations and scoring, quizzes, file uploads, signatures, payments through Stripe and appointment scheduling, plus PDF generation and post-submission workflows. Record pickers let respondents select an existing Airtable or Notion item, and URL parameters prefill fields for personalized links. The free plan includes unlimited forms and a generous monthly response allowance; Starter, Pro and Business plans increase response limits and add branding removal, custom domains, team collaboration and enterprise options.

Fillout fits operations teams, agencies and startups that use Airtable or Notion as a lightweight database and need forms for intake, approvals, client onboarding or record updates. Analytics are still basic, and the template library is smaller than older competitors. Typeform remains stronger for highly branded, one-question-at-a-time conversational experiences; Tally offers the most generous free plan for general-purpose forms; and Jotform has a much larger template catalog and HIPAA-oriented features for regulated industries.

Formbricks is an open-source survey and experience management platform from a Germany-based team, positioned as a privacy-friendly alternative to Qualtrics and Typeform for product feedback. Its focus is in-app and website surveys that appear to the right users at the right moment, plus classic link surveys, available either as a managed cloud or self-hosted on your own infrastructure.

Developers install a JavaScript, React Native or mobile SDK, then product teams define who sees a survey using user attributes, actions and page events, with controls for display frequency and recontact. Question types cover NPS, CSAT, ratings, open text, multiple choice, matrices and file uploads, with logic and hidden fields. Responses flow to a dashboard with filters and summaries and can be sent to Slack, Notion, Airtable, webhooks or Zapier. The community edition is free to self-host; cloud plans add response volume, team features and enterprise options such as SSO.

Formbricks fits product and UX teams that need targeted in-app feedback and care about data residency, including European companies working under GDPR. It is younger than its commercial rivals, the template library and analytics are lighter, and self-hosting means maintaining updates and a database. Typeform is stronger for polished marketing forms and quizzes, Sprig and Hotjar Surveys offer hosted in-app research, and Qualtrics remains the enterprise standard for large experience programs.