Faprika vs Yotpo
Faprika and Yotpo are both E-commerce tools. Here is how they compare on pricing, audience, platforms and community votes.
Turkish e-commerce platform with marketplace, cargo and e-invoicing
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid | Freemium · $89 |
| Built for | Small businesses, E-commerce | E-commerce, Small businesses, Enterprise |
| Platforms | web | web |
| Country | TR | US · 2011 |
| Community votes | 0 | 1 |
| Rating | — | — |
Faprika
Faprika is a hosted e-commerce platform from Istanbul, run by İnovabil Teknoloji San. ve Tic. A.Ş. The company cites about 20 years of e-commerce experience and more than 3,000 brands on the platform. Its core job is to give Turkish merchants an online store plus one panel for orders, stock, shipping and e-invoicing across their own site and the big marketplaces.
Faprika connects to Trendyol, Hepsiburada, Amazon, n11, Temu, AliExpress and others, syncs stock, sends e-Fatura, e-Arşiv and e-İrsaliye documents, and plugs into Turkish payment providers such as iyzico, PayTR and Param, plus bank virtual POS. Other modules cover WhatsApp orders, dealer commissions, B2B wholesale, multi-currency export, warehouse management and FaprikAI for ads and content. Plans come in two families: Profesyonel (Start, Master, Ultimate, Elite) and Premium (Smart, Enterprise, Exclusive), plus a custom Private tier. Marketplace integrations only arrive from Ultimate upward.
Faprika suits Turkish SMBs and growing brands that sell on several marketplaces and want local invoicing and cargo handled in one place. Compared with ikas, it feels more traditional but offers deeper B2B and ERP options; Ticimax and İdeaSoft are its closest like-for-like rivals. Shopify is better for selling abroad with a global app ecosystem.
Buying tip: listed prices are starting prices tied to yearly payment, with campaigns such as pay one year, use 15 months and 12-month installments. Check whether VAT is included and which integrations are marked optional before choosing a tier.
Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.