Embage vs Tori
Embage and Tori are both customer support tools. Embage is aimed at small businesses and E-commerce, while Tori is aimed at small businesses and developers. Embage costs less, from $19/mo versus $35/mo for Tori. Both have a free plan.
Chat and voice agents for websites that save every chat as a record
AI support agent from TalkJS that cites sources and hands off cleanly
| Pricing | Freemium · $19 | Freemium · $35 |
| Starting price | $19/mo | $35/mo |
| Free plan | Yes | Yes |
| Free trial | 7 days | — |
| Built for | Small businesses, E-commerce, Agencies | Small businesses, Developers, Enterprise |
| Platforms | web | web |
| Country | — | NL |
| Rating | — | — |
Choose Embage if
Small businesses and online stores that want one website agent for support, leads and bookings with structured records.
- Free plan is usable with your own API key and no Embage credits
- Every conversation becomes a structured record, not just a transcript
- Different model per agent and sub-agent
Look elsewhere if: Teams that need mature omnichannel live chat or complex conversation design (Tidio, Voiceflow).
Choose Tori if
SaaS teams that want an embeddable, customizable AI support agent grounded in their own documentation.
- Backed by an established chat infrastructure company
- Deep UI and behaviour customization through the SDK
- Free plan has no time limit
Look elsewhere if: Teams that need an agent tied into an existing helpdesk like Zendesk or Intercom (Fin by Intercom, Zendesk).
Embage vs Tori pricing
Embage
- Free$0Your own OpenRouter or Vercel AI Gateway key, website embed
- Starter$19/mo1,000 AI credits, 100 voice sessions; 7-day free trial
- Pro$59/mo3,800 AI credits, 500 voice sessions; 7-day free trial
- EnterpriseCustomCustom limits, dedicated support, security review
Tori
- Trial$0No time limit, 50 AI responses/mo, 1 seat, 1 agent
- Basic$35/mo300 AI responses/mo, 2 seats, 1 agent
- Standard$140/mo1,400 AI responses/mo, 3 seats, 3 agents
- Growth$550/mo6,000 AI responses/mo, 7 seats, 5 agents
- EnterpriseCustomContact sales
Embage · Key features
- Chat and browser voice agents embedded with one snippet or a link
- Knowledge base from PDF, Word, PowerPoint, Excel, CSV, Markdown and web pages
- AI Forms (datastore) that save chats as tickets, leads or feedback rows
- Sub-agents that run plain-English workflows across 360+ apps
- Live human handoff with full conversation context
- 0-100 conversation score, sentiment, summary and next steps
Cons
- Still in early access, so expect rough edges
- Only website and Telegram channels, no WhatsApp or email inbox
- Voice works in the browser only, with no phone number
Tori · Key features
- Learns from docs, help centers, websites or any URL and stays in sync
- Answers grounded in your content with source citations
- Flags uncertainty and escalates when confidence is low
- Human handoff with conversation history and sources in one thread
- Ready-made chat UI, full SDK and API built on TalkJS
- Setup with one script tag or an API key
Cons
- No named helpdesk or CRM integrations such as Zendesk
- Response caps per plan, with overage terms not stated
- No separate pricing page; plans are listed on the homepage
Embage vs Tori: FAQ
Which is cheaper, Embage or Tori?
Embage starts at $19/mo and Tori at $35/mo. Both prices are checked on the vendors' own pricing pages.
Do Embage and Tori have a free plan?
Yes, both Embage and Tori have a free plan; paid plans add more usage and features.