Ecwid by Lightspeed vs Yotpo
Ecwid by Lightspeed and Yotpo are both E-commerce tools. Here is how they compare on pricing, audience, platforms and community votes.
Add a store to any existing website
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $5 | Freemium · $89 |
| Built for | Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2009 | US · 2011 |
| Community votes | 0 | 1 |
| Rating | — | — |
Ecwid by Lightspeed
Ecwid is an e-commerce platform that adds an online store to a website a business already has. Founded in 2009 and acquired by Canadian commerce company Lightspeed in 2021, it works as an embeddable store that can be placed on WordPress, Wix, Squarespace or any HTML site, or published as a standalone Instant Site when there is no website yet.
One catalog syncs across the website, social channels such as Facebook and Instagram, Google Shopping and, on higher plans, marketplaces like Amazon and eBay, with inventory and orders managed from a single dashboard and mobile app. Built-in features include discount coupons, abandoned cart emails, digital products, tax and shipping settings, many payment gateways and POS integrations for in-person sales. Plans are tiered mainly by the number of products and sales channels: a low-cost Starter plan for up to 10 products, then Venture, Business and Unlimited plans that raise product limits and unlock marketplace selling, staff accounts and advanced tools.
Ecwid suits bloggers, creators and small businesses that want to start selling without migrating their site. It is less customizable than a full commerce platform, its app ecosystem is smaller, and stores growing into thousands of products or complex catalogs usually outgrow it. Shopify is the stronger all-in-one choice for brands built around their store, WooCommerce gives WordPress users more control, and Square Online is convenient for businesses already using Square POS.
Yotpo
Yotpo is an e-commerce retention platform founded in 2011 by Tomer Tagrin and Omri Cohen, with offices in New York, Tel Aviv, London, Toronto, Sofia and Sydney. It says more than 35,000 brands in 100 countries use it, from Shopify stores to enterprise retailers. Its core job is collecting customer reviews and photos, showing them on product pages and running loyalty and referral programs that bring shoppers back.
Reviews & UGC sends review requests, displays star ratings, photo and video reviews and Q&A on-site, feeds Google seller ratings, writes AI review summaries and syndicates reviews to retailers. Loyalty & Referrals covers points, VIP tiers, rewards and refer-a-friend campaigns. A newer Discover product tracks how AI assistants such as ChatGPT describe and recommend your products. Plans are priced by monthly order volume, with a limited free Reviews plan and a free Loyalty plan.
Yotpo fits growing DTC brands on Shopify and mid-market retailers that want reviews and loyalty from one vendor. It costs more than review-only apps such as Judge.me or Okendo, and order caps push stores up tiers quickly. ReferralCandy and GrowSurf are lighter options for referrals only, and Klaviyo now offers built-in reviews for brands already on its email platform.
Buying tip: Yotpo used to sell SMS, email and subscriptions, but its current site lists only Reviews, Loyalty and Discover, so plan on a separate messaging tool. The pricing FAQ mentions Reviews from $15 a month while the plan card shows $89, so confirm the quote.