Ecwid by Lightspeed vs Yotpo
Ecwid by Lightspeed and Yotpo are both E-commerce tools. Ecwid by Lightspeed is aimed at small businesses, while Yotpo is aimed at E-commerce and small businesses. Ecwid by Lightspeed costs less, from $5/mo versus $89/mo for Yotpo. Only Yotpo has a free plan.
Add a store to any existing website
Product reviews, UGC and loyalty programs for e-commerce brands
| Pricing | Paid · $5 | Freemium · $89 |
| Starting price | $5/mo | $89/mo |
| Free plan | No | Yes |
| Free trial | — | — |
| Built for | Small businesses | E-commerce, Small businesses, Enterprise |
| Platforms | web, ios, android | web |
| Country | US · 2009 | US · 2011 |
| Rating | — | — |
Choose Ecwid by Lightspeed if
Existing sites adding commerce.
- Add store to existing site
- Cheap start
- Multi-channel
Look elsewhere if: Large stores.
Choose Yotpo if
Growing Shopify and mid-market e-commerce brands that want reviews, UGC and loyalty managed in one platform.
- Reviews and loyalty from one vendor with shared customer data
- Mature, customizable on-site widgets
- Strong Shopify and Shopify Plus support
Look elsewhere if: Small stores that only need low-cost reviews or a simple referral program (ReferralCandy, GrowSurf, Klaviyo Reviews).
Ecwid by Lightspeed vs Yotpo pricing
Ecwid by Lightspeed
- Starter$5/moUp to 10 products, company.site domain
- Venture$35/mo$29/mo billed annually; 100 products + e-goods
- Business$65/mo$49/mo billed annually; 2,500 products, marketplaces
- Unlimited$149/mo$119/mo billed annually; unlimited products
Yotpo
- Reviews Free$0Limited plan for up to 50 orders per month
- Reviews Starter$89/moUp to 500 orders/mo; branded reviews and on-site display
- Reviews Pro$169/moAdds Google seller ratings and AI display and writing tools
- Loyalty & ReferralsFrom $199/moFree plan available; paid tiers start at $199/mo
- Premium / EnterpriseCustomAI summaries, syndication, dedicated CSM, custom API
Ecwid by Lightspeed · Key features
- Embed store anywhere
- Multi-channel selling
- Mobile app
- POS integration
- Low-cost Starter plan
- Discounts
Cons
- Product limits
- Less customizable
- Fewer apps
Yotpo · Key features
- Automated review request emails with photo and video upload
- On-site star ratings, review widgets and Q&A
- Google seller ratings and review syndication to retailers
- AI review summaries and AI-assisted review writing for shoppers
- Points, VIP tiers, rewards and refer-a-friend programs
- Discover tracking of how AI assistants recommend your products
Cons
- Paid tiers are pricey compared with review-only apps
- Order caps push growing stores into higher plans quickly
- Premium and Enterprise need sales calls and custom quotes
Ecwid by Lightspeed vs Yotpo: FAQ
Which is cheaper, Ecwid by Lightspeed or Yotpo?
Ecwid by Lightspeed starts at $5/mo and Yotpo at $89/mo. Both prices are checked on the vendors' own pricing pages.
Do Ecwid by Lightspeed and Yotpo have a free plan?
Ecwid by Lightspeed has no free plan. Yotpo has a free plan.