Dreamdata vs Supermetrics
Dreamdata and Supermetrics are both ad management & attribution tools. Dreamdata is aimed at small businesses and enterprise, while Supermetrics is aimed at agencies and small businesses. Only Dreamdata has a free plan.
B2B revenue attribution and audience activation for marketers
Marketing data connector for Sheets, Looker Studio and warehouses
| Pricing | Freemium | Paid |
| Starting price | Not published | Not published |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses, Enterprise | Agencies, Small businesses, Enterprise |
| Platforms | web | web |
| Country | DK · 2018 | FI · 2013 |
| Rating | — | — |
Choose Dreamdata if
B2B SaaS marketing teams with long sales cycles that need to tie ads and content to pipeline at the account level.
- Built for B2B buying committees, not single-user ecommerce
- Genuine free plan to test tracking and account identification
- Wide integration set across CRM, ads and intent data
Look elsewhere if: Ecommerce and DTC brands (Hyros, Rockerbox) or teams that only need event data piping without attribution (Segment).
Choose Supermetrics if
Agencies and marketing teams that build recurring reports in Sheets, Looker Studio or Power BI from many ad platforms.
- Very broad catalog of marketing connectors
- Works inside tools marketers already know, like Sheets and Looker Studio
- Reliable scheduled refreshes for client reporting
Look elsewhere if: Data teams needing a general ELT pipeline for every business system, or very small budgets (Fivetran, Airbyte, Coupler.io).
Dreamdata vs Supermetrics pricing
Dreamdata
- Free$05 seats, 2 months of user history, 3 stage models, 1 sync
- Attribution & ActivationCustomAI attribution, ROI reporting, dedicated CSM, SSO; guided trial
Supermetrics
- Starter€49/mo€39/mo billed annually; 2 sources, 1 user, 1 destination
- Growth€199/mo€159/mo billed annually; 7 sources, 2 users
- EnterpriseCustomCustom sources and users; warehouses like BigQuery, Snowflake
Dreamdata · Key features
- Account-level customer journeys across ads, web and CRM data
- Cookie and cookieless tracking with company identification
- Multi-touch, AI and custom attribution models
- ROI and ROAS reporting tied to pipeline and closed revenue
- Audience activation to LinkedIn, Google and Meta ad platforms
- Engagement scoring with Slack and Teams alerts for sales
Cons
- Paid tiers are quote-only with no published prices
- Free plan keeps only two months of user history
- Accuracy depends heavily on CRM hygiene
Supermetrics · Key features
- Connectors for Google Ads, Meta, LinkedIn, TikTok, GA4 and Search Console
- Destinations in Google Sheets, Excel, Looker Studio and Power BI
- Marketing data available in Claude, ChatGPT and Microsoft Copilot
- Scheduled refreshes and automatic data updates for recurring reports
- Warehouse destinations such as BigQuery and Snowflake on Enterprise
- Supermetrics Studio with monthly AI credits for analysis
Cons
- Gets expensive as sources, accounts and destinations add up
- Priced in euros, which complicates USD budgeting
- Starter is very limited at 2 sources and 1 user
Dreamdata vs Supermetrics: FAQ
Do Dreamdata and Supermetrics have a free plan?
Dreamdata has a free plan. Supermetrics has no free plan, a 14-day free trial.