Cvent vs GoTo Webinar
Cvent and GoTo Webinar are both webinars & events tools. Cvent is aimed at enterprise and agencies, while GoTo Webinar is aimed at small businesses and enterprise. Only Cvent has a free plan.
Enterprise event management for in-person, virtual and hybrid events
Established webinar platform for marketing and training events
| Pricing | Paid | Paid · $62 |
| Starting price | Not published | $62/mo |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Enterprise, Agencies | Small businesses, Enterprise |
| Platforms | web, ios, android | web, windows, macos, ios, android |
| Country | US · 1999 | US |
| Rating | — | — |
Choose Cvent if
Enterprises, associations and agencies running large, recurring event programs that need registration, venues, onsite and CRM data in one platform.
- Covers the full event lifecycle in one vendor
- Huge venue network and hospitality tools no rival matches
- Deep integrations with CRM, travel and expense systems
Look elsewhere if: Small teams running a few ticketed or virtual events a year (Eventbrite, Livestorm, Airmeet).
Choose GoTo Webinar if
B2B marketing and training teams that run recurring webinars and need dependable registration, reporting and CRM sync.
- Mature, stable platform with years of enterprise use
- Strong registration and attendance reporting
- Integrations with Salesforce, HubSpot, Marketo and Eloqua
Look elsewhere if: Teams wanting a modern browser-only experience or low-cost automated webinars (Livestorm, Demio, Zoom Events).
Cvent vs GoTo Webinar pricing
Cvent
- Pay-as-you-go$0Free to build; per-registration fee plus revenue share; some countries
- ProfessionalCustomLicense only the modules you need; 15 user logins
- EnterpriseCustomRegistration, Attendee Hub, OnArrival; SSO, API, all logins
GoTo Webinar
- Reach$62/organizer/moBilled annually; 1 organizer, up to 500 participants
- Elevate$103/organizer/moBilled annually; 1,000 participants, cloud recording, AI
- CompleteCustomUp to 3,000 participants, paid events, GoTo Meeting incl.
Cvent · Key features
- Registration sites with conditional logic, payments and approval workflows
- Cvent Supplier Network for venue sourcing and RFPs to hotels
- Passkey room block management for hotel bookings
- Attendee Hub for virtual, hybrid and in-person attendee engagement
- OnArrival check-in, onsite badge printing and session scanning
- Branded mobile event apps with agendas, messaging and networking
Cons
- No public pricing and costly multi-year contracts
- Self-serve pay-as-you-go is only offered in some countries
- Long implementation and a steep learning curve
GoTo Webinar · Key features
- Branded registration pages with custom questions and source tracking
- Automated reminder and follow-up emails
- Polls, handouts, live Q&A and closed captions
- Pre-recorded and simulive webinars that play recordings as live
- Cloud recordings with AI summaries and transcripts on Elevate
- Breakout rooms and custom branding
Cons
- Per-organizer pricing gets expensive for multiple hosts
- Entry plan limited to 500 participants
- Interface feels dated next to Livestorm or Zoom
Cvent vs GoTo Webinar: FAQ
Do Cvent and GoTo Webinar have a free plan?
Cvent has a free plan. GoTo Webinar has no free plan.
Which is better for small businesses, Cvent or GoTo Webinar?
GoTo Webinar lists small businesses as a core audience, while Cvent is aimed more at enterprise and agencies.