Countly vs MobileAction
Countly and MobileAction are both analytics tools. Countly is aimed at enterprise and developers, while MobileAction is aimed at developers and agencies. MobileAction costs less, from $15/mo versus $175/mo for Countly. Both have a free plan.
Privacy-first product analytics you can self-host
ASO and Apple Ads platform for app marketers and agencies
| Pricing | Freemium · $175 | Freemium · $15 |
| Starting price | $175/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | 14 days | 7 days |
| Built for | Enterprise, Developers | Developers, Agencies, Enterprise |
| Platforms | web | web |
| Country | TR · 2012 | US · 2013 |
| Rating | — | — |
Choose Countly if
Regulated industries and mobile-heavy companies that need analytics with full data control.
- Full data ownership and on-premise option
- Strong mobile and IoT SDKs
- Analytics plus engagement in one
Look elsewhere if: Startups wanting a quick cloud setup (PostHog, Mixpanel).
Choose MobileAction if
Mobile growth teams and agencies that run Apple Ads and want ASO data plus bid automation in one tool.
- Free Apple Ads management up to $10K monthly spend
- Strong Apple Ads automation and bidding
- Low $15 entry price for ASO tracking
Look elsewhere if: Website SEO work or teams that need broad app market download estimates (Semrush, Sensor Tower).
Countly vs MobileAction pricing
Countly
- Lite$0Self-hosted; free under non-commercial license
- Flex$175/moFrom; managed cloud, usage-based, cancel anytime
- EnterpriseCustomSelf-hosted, annual, SLA and dedicated CSM
MobileAction
- CMP Free$0Apple Ads management up to $10K monthly ad spend, 1 seat
- ASO Lite$15/mo$12.50/mo billed yearly; 100 keywords, 5 apps, 1 seat
- ASO Basic$69/mo$59/mo billed yearly; 500 keywords, 8 apps
- ASO Pro$239/mo$199/mo billed yearly; 1,500 keywords, 10 apps, 3 seats
- EnterpriseCustomUnlimited ad spend and seats, SSO, dedicated CSM
Countly · Key features
- Events, funnels, retention, cohorts and user profiles
- Crash and error reporting for mobile apps
- Push notifications and in-app messaging
- Remote config and A/B testing
- Surveys, NPS and ratings
- Self-hosted or managed cloud with data residency
Cons
- UI less modern than PostHog
- Enterprise features gated
- Self-hosting requires MongoDB expertise
MobileAction · Key features
- Keyword rank tracking for the App Store and Google Play
- Competitor metadata, keyword and creative tracking
- Review analysis with sentiment and AI-written replies
- Apple Ads campaign management with AI smart bidding
- Automation rules and 20+ templates for Apple Ads bids and budgets
- Ad Intelligence covering creatives across 45+ ad networks
Cons
- Lower tiers have tight keyword and app limits
- Ad and market intelligence products are quote-only
- Dense interface for beginners
Countly vs MobileAction: FAQ
Which is cheaper, Countly or MobileAction?
MobileAction starts at $15/mo and Countly at $175/mo. Both prices are checked on the vendors' own pricing pages.
Do Countly and MobileAction have a free plan?
Yes, both Countly and MobileAction have a free plan; paid plans add more usage and features.