Context.dev vs Hightouch
Context.dev and Hightouch are both data integration & ETL tools. Context.dev is aimed at developers and small businesses, while Hightouch is aimed at enterprise and small businesses. Both have a free plan.
One API for scraping, search, brand data and people search
Reverse ETL and composable CDP
| Pricing | Freemium · $20 | Freemium |
| Starting price | $20/mo | Not published |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Built for | Developers, Small businesses, Enterprise | Enterprise, Small businesses |
| Platforms | web | web |
| Country | — | US · 2018 |
| Rating | — | — |
Choose Context.dev if
Developers and AI agent builders who want scraping, search, brand data and people search behind one API and one credit balance.
- One credit pool covers scraping, search, brand and people data
- Free tier with 1,000 monthly credits and no credit card
- Strong agent tooling: MCP server, Claude, ChatGPT and Cursor guides
Look elsewhere if: Sales teams that want a ready-made prospecting app with sequences rather than an API (Apollo), or pure neural web search (Exa).
Choose Hightouch if
Companies with a warehouse and data team wanting to activate data.
- Warehouse-native, no duplicate data
- Marketer-friendly audience builder
- Broad destinations
Look elsewhere if: Companies without a warehouse (Segment).
Context.dev vs Hightouch pricing
Context.dev
- Free$0/mo1,000 credits/mo, no overage, no credit card required
- Developer$20/mo10,000 credits, $3 per 1,000 overage; 2 months free yearly
- Pro$90/mo100K credits; tiers up to 2.5M cost up to $950/mo; $2/1K overage
- EnterpriseCustomCustom credits, dedicated Slack, 99.9% uptime SLA
Hightouch
- Basic Reverse ETL$0Free tier; up to 2 active syncs, unlimited destinations
- Agentic Marketing PlatformCustomUsage-based; demo required
- Composable CDPCustomUsage-based; unlimited user seats
Context.dev · Key features
- Scrape any URL to Markdown, HTML, screenshots or JSON with JS rendering
- Crawl and Map endpoints for whole-site content and URL discovery
- Web Search and Answers that return source-backed JSON in your shape
- Brand, Styleguide and Logo Link endpoints for logos, colors and fonts
- People Search in fast or ultra mode with country and experience filters
- Company search, person enrichment and news search endpoints
Cons
- Credit cost per call ranges from 1 to 100, which complicates budgeting
- Larger credit tiers cost $300 to $950 a month before Enterprise
- 99.9% uptime SLA only on the custom Enterprise plan
Hightouch · Key features
- Reverse ETL to 250+ destinations
- Customer Studio audience builder
- Identity resolution in the warehouse
- Journeys and AI decisioning
- Match booster for ad platforms
- Observability and alerting
Cons
- Requires a mature warehouse
- Pricing scales with usage
- Business features are enterprise-priced
Context.dev vs Hightouch: FAQ
Do Context.dev and Hightouch have a free plan?
Yes, both Context.dev and Hightouch have a free plan; paid plans add more usage and features.