Common Room vs ZoomInfo
Common Room and ZoomInfo are both sales engagement & outbound tools. Common Room is aimed at small businesses and enterprise, while ZoomInfo is aimed at enterprise and small businesses.
Buyer signal platform for web, product and community intent
B2B contact and company data platform with AI sales tools
| Pricing | Paid · $2500 | Paid |
| Starting price | $2500/mo | Not published |
| Free plan | No | No |
| Free trial | — | — |
| Built for | Small businesses, Enterprise | Enterprise, Small businesses |
| Platforms | web | web |
| Country | US · 2020 | US · 2007 |
| Rating | — | — |
Choose Common Room if
B2B SaaS teams, especially product-led and developer-tool companies, that want to turn scattered intent signals into prioritized pipeline.
- Combines first-party product and community signals with third-party intent
- Strong fit for developer and open-source go-to-market motions
- Unlimited alerts, workflows and segments on every plan
Look elsewhere if: Early-stage startups or teams that only need a contact database and email sequences (Apollo, Clay, Instantly).
Choose ZoomInfo if
Mid-market and enterprise sales and marketing teams selling into North America that need comprehensive contact data, intent signals and CRM enrichment.
- Deep, frequently updated coverage of North American companies
- Intent and technographic data in the same platform
- Strong native integrations with major CRMs and sales tools
Look elsewhere if: Startups and small teams that want self-serve pricing or a cheaper database with built-in outreach (Apollo, Lusha).
Common Room vs ZoomInfo pricing
Common Room
- Essential$2,500/moBilled annually; 5 seats, 100k contacts, 5k RoomieAI credits
- AdvancedCustom15 seats, 250k contacts, dedicated CSM
- EnterpriseCustom30 seats, 750k contacts, unlimited website deanonymization
ZoomInfo
- ProfessionalCustomSales data plan; free trial available, quote-based
- Copilot AdvancedCustomAI account prioritisation and outreach; quote-based
- Copilot EnterpriseCustomFull sales suite for large teams; quote-based
- Marketing DemandCustomIncludes 75K credits; demo required
- ABM EnterpriseCustomIncludes 150K credits; demo required
Common Room · Key features
- Unified signals from website, product, CRM, community, GitHub and social
- Person360 identity resolution that ties anonymous activity to real people
- Website visitor deanonymization at person and account level
- RoomieAI agents for account research, scoring and personalized outreach
- Prospector for finding buying-committee contacts in a 400M+ directory
- DataAgent that flags duplicates, stale records and CRM gaps
Cons
- Entry plan costs $30,000 per year with annual billing only
- No free plan or self-serve trial; every deal goes through a demo
- Credit-based AI and enrichment usage needs monitoring
ZoomInfo · Key features
- Database of B2B contacts with direct dials, emails and org charts
- Firmographic and technographic filters for precise list building
- Buying-intent signals and website visitor identification
- Copilot AI assistant that prioritises accounts and drafts outreach
- Automatic CRM enrichment and deduplication for Salesforce and HubSpot
- Engage sequencing and Chorus conversation intelligence add-ons
Cons
- No published prices and high annual contract values
- Contracts usually auto-renew with strict notice periods
- Credit limits can run out on heavy prospecting
Common Room vs ZoomInfo: FAQ
Do Common Room and ZoomInfo have a free plan?
Common Room has no free plan. ZoomInfo has no free plan.