ClickFunnels vs Stan
ClickFunnels and Stan are both creator monetization tools. ClickFunnels is aimed at creators and small businesses, while Stan is aimed at creators. Stan costs less, from $29/mo versus $97/mo for ClickFunnels.
Sales funnel builder with checkout, email, courses and CRM
Creator storefront for courses and coaching
| Pricing | Paid · $97 | Paid · $29 |
| Starting price | $97/mo | $29/mo |
| Free plan | No | No |
| Free trial | 14 days | 14 days |
| Built for | Creators, Small businesses, Freelancers, Agencies, E-commerce | Creators |
| Platforms | web | web, ios, android |
| Country | US · 2014 | US · 2020 |
| Rating | — | — |
Choose ClickFunnels if
Coaches, course creators and small online businesses that want to build, sell and deliver offers in one funnel-focused system.
- Replaces separate page builder, checkout, email and course tools
- Upsells and order bumps raise average order value with little setup
- Large community, templates and training around the product
Look elsewhere if: Teams that only need landing pages or a brand-led website (Leadpages, Unbounce, Webflow).
Choose Stan if
Social creators monetizing.
- Conversion-optimized checkout
- Mobile-first
- Coaching built in
Look elsewhere if: Large catalog stores.
ClickFunnels vs Stan pricing
ClickFunnels
- Launch$97/mo$81/mo billed annually; 1 workspace, 10K contacts, 3 courses
- Scale$197/mo$164/mo billed annually; 5 workspaces, 75K contacts, 6 courses
- Optimize$297/mo$248/mo billed annually; 10 workspaces, 150K contacts
- Dominate$5,997/yrAnnual only; 20 workspaces, 400K contacts, 1.2M emails/mo
Stan
- Creator$29/mo$300/yr billed annually; store, courses, bookings
- Creator Pro$99/mo$948/yr billed annually; email, upsells, affiliates
ClickFunnels · Key features
- Drag-and-drop funnel builder with opt-in, sales and thank-you pages
- Order forms with one-click upsells, downsells and order bumps
- Courses, membership areas and community groups for digital products
- Email broadcasts, sequences and visual workflow automations
- Sales CRM with pipelines, appointments and calendars
- Online store for physical and digital products
Cons
- Entry plan at $97 a month is costly next to page builders
- Contact and email caps push growing lists to higher plans
- Templates lean toward a hard-sell direct-response style
Stan · Key features
- Link-in-bio store
- Digital products
- Courses
- Coaching bookings
- Memberships
- Email (Pro)
Cons
- Monthly cost
- Design limits
- Fewer integrations
ClickFunnels vs Stan: FAQ
Which is cheaper, ClickFunnels or Stan?
Stan starts at $29/mo and ClickFunnels at $97/mo. Both prices are checked on the vendors' own pricing pages.
Do ClickFunnels and Stan have a free plan?
ClickFunnels has no free plan, a 14-day free trial. Stan has no free plan, a 14-day free trial.
Which is better for small businesses, ClickFunnels or Stan?
ClickFunnels lists small businesses as a core audience, while Stan is aimed more at creators.