Clay vs Microsoft Dynamics 365
Clay and Microsoft Dynamics 365 are both sales engagement & outbound tools. Clay is aimed at small businesses and enterprise, while Microsoft Dynamics 365 is aimed at enterprise and small businesses. Microsoft Dynamics 365 costs less, from $65/mo versus $185/mo for Clay. Only Clay has a free plan.
Data enrichment and research automation for GTM
Microsoft's CRM and ERP suite with Copilot for mid-size and enterprise
| Pricing | Freemium · $185 | Paid · $65 |
| Starting price | $185/mo | $65/mo |
| Free plan | Yes | No |
| Free trial | 14 days | 30 days |
| Built for | Small businesses, Enterprise | Enterprise, Small businesses |
| Platforms | web | web, ios, android |
| Country | US · 2017 | US · 2016 |
| Rating | — | — |
Choose Clay if
GTM operations and outbound teams with volume and a willingness to learn.
- Dramatically better enrichment coverage via waterfalls
- AI research personalization at scale
- Flexible, spreadsheet mental model
Look elsewhere if: Solo founders who need a simple list (Apollo) or teams without ops capacity.
Choose Microsoft Dynamics 365 if
Mid-size and enterprise companies on Microsoft 365 that want CRM, service and ERP on one platform.
- Tight fit with Outlook, Teams, Excel and SharePoint
- CRM and ERP on one data platform from one vendor
- Power Platform makes deep customization possible without full code
Look elsewhere if: Small teams wanting a quick, simple CRM or companies on Google Workspace (HubSpot, Pipedrive, Zoho CRM).
Clay vs Microsoft Dynamics 365 pricing
Clay
- Free$0500 actions and 100 data credits per month
- Launch$185/mo$167/mo billed annually; 15K actions, 2.5K data credits
- Growth$495/mo$446/mo billed annually; 40K actions, 6K data credits
- EnterpriseCustom100K+ data credits, 200K+ actions, annual contract
Microsoft Dynamics 365
- Sales Professional$65/user/moBilled annually; core sales automation and dashboards
- Sales Enterprise$105/user/moBilled annually; Copilot, prebuilt agents, customization
- Sales Premium$150/user/moBilled annually; Sales Insights, 1,000 Copilot Credits
- Relationship SalesCustomSales Enterprise plus LinkedIn Sales Navigator; 10-seat min
Clay · Key features
- Waterfall enrichment across 100+ data providers
- Claygent AI agents for custom web research
- Formulas, conditional logic and scoring
- CRM and sequencer integrations with two-way sync
- Signals: job changes, hiring, funding, tech installs
- Templates and shared workspaces
Cons
- Credit costs add up quickly
- Steep learning curve
- Easy to build fragile tables
Microsoft Dynamics 365 · Key features
- Lead, account, opportunity and forecast management in Dynamics 365 Sales
- Copilot opportunity summaries, email drafting and meeting preparation
- Prebuilt agents such as Sales Close Agent on Enterprise and above
- Native Outlook and Teams integration with shared records
- Built on Dataverse and extendable with Power Apps and Power Automate
- Embedded Power BI dashboards and sales analytics
Cons
- Complex licensing across apps, tiers and Copilot Credits
- Usually needs a certified partner to implement well
- Heavier and slower to adopt than HubSpot or Pipedrive
Clay vs Microsoft Dynamics 365: FAQ
Which is cheaper, Clay or Microsoft Dynamics 365?
Microsoft Dynamics 365 starts at $65/mo and Clay at $185/mo. Both prices are checked on the vendors' own pricing pages.
Do Clay and Microsoft Dynamics 365 have a free plan?
Clay has a free plan. Microsoft Dynamics 365 has no free plan, a 30-day free trial.