Happy Valley

Brevo vs Salesforce

Brevo and Salesforce are both CRM tools. Brevo is aimed at small businesses, while Salesforce is aimed at enterprise. Brevo costs less, from $9/mo versus $25/mo for Salesforce. Both have a free plan.

Brevo

Email, SMS and CRM priced by emails sent

Salesforce

The enterprise CRM standard

PricingFreemium · $9Freemium · $25
Starting price$9/mo$25/mo
Free planYesYes
Free trial—30 days
Built forSmall businessesEnterprise
Platformsweb, ios, androidweb, ios, android
CountryFR · 2012US · 1999
Rating——

Choose Brevo if

SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.

  • Volume-based pricing, unlimited contacts
  • Transactional and marketing email in one account
  • GDPR-friendly, EU-based

Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).

Choose Salesforce if

Mid-market and enterprise companies with dedicated CRM administration and complex processes.

  • Unmatched customization and ecosystem
  • Scales to the largest sales organizations
  • Rich AI roadmap with Agentforce

Look elsewhere if: Startups and SMBs; HubSpot, Pipedrive or Attio will be faster and cheaper.

Brevo vs Salesforce pricing

Brevo

  • Free$0300 emails/day
  • Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
  • Standard$18/moAutomation, A/B tests, send-time optimization
  • Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
  • EnterpriseCustomDedicated IP, SSO, multi-account

Salesforce

  • Free Suite$0Listed in Sales Cloud edition comparison
  • Starter Suite$25/user/moBilled monthly or annually; sales, service, marketing
  • Pro Suite$100/user/moBilled annually; quoting, forecasting, customization
  • Core$195/user/moBilled annually; Momentum, Slack Business+, Tableau Next
  • Advanced$395/user/moBilled annually; enhanced security, more AI

Brevo · Key features

  • Email campaigns with drag-and-drop editor and templates
  • Marketing automation workflows and lead scoring
  • Transactional email and SMS APIs
  • SMS, WhatsApp and push campaigns
  • Sales CRM, meetings and live chat
  • Landing pages, forms and Facebook Ads integration

Cons

  • Daily send cap on free plan
  • Templates and editor less polished than Mailchimp
  • Deliverability on shared IPs varies

Salesforce · Key features

  • Fully customizable objects, fields, layouts and flows
  • Forecasting, territories, quoting and CPQ
  • Einstein AI scoring, Agentforce agents, Data Cloud
  • AppExchange marketplace and MuleSoft integration
  • Sandboxes, APIs and developer platform (Apex, LWC)
  • Reports and dashboards with Tableau integration

Cons

  • Expensive licenses and add-ons
  • Requires admin resources or partners
  • User experience can be cluttered

Brevo vs Salesforce: FAQ

Which is cheaper, Brevo or Salesforce?

Brevo starts at $9/mo and Salesforce at $25/mo. Both prices are checked on the vendors' own pricing pages.

Do Brevo and Salesforce have a free plan?

Yes, both Brevo and Salesforce have a free plan; paid plans add more usage and features.

Which is better for small businesses, Brevo or Salesforce?

Brevo lists small businesses as a core audience, while Salesforce is aimed more at enterprise.

Not sure yet?