Brevo vs Keap
Brevo and Keap are both CRM tools. Brevo is aimed at small businesses, while Keap is aimed at small businesses and freelancers. Brevo costs less, from $9/mo versus $299/mo for Keap. Only Brevo has a free plan.
Email, SMS and CRM priced by emails sent
All-in-one CRM, email automation and payments for small businesses
| Pricing | Freemium · $9 | Paid · $299 |
| Starting price | $9/mo | $299/mo |
| Free plan | Yes | No |
| Free trial | — | 14 days |
| Built for | Small businesses | Small businesses, Freelancers |
| Platforms | web, ios, android | web, ios, android |
| Country | FR · 2012 | US · 2001 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose Keap if
Established US small businesses that sell services or digital products and want CRM, automation and payments in one tool.
- Deep automation that replaces several separate small-business tools
- Payments, invoicing and funnels built into the CRM
- Dedicated customer success manager and US phone support included
Look elsewhere if: Solo founders on a budget or teams outside North America (HubSpot, ActiveCampaign or Pipedrive are cheaper and more flexible).
Brevo vs Keap pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
Keap
- Keap$299/mo$2,988/year billed annually; 2 users, CRM, automation, payments
- Additional user$39/user/moOn top of the 2 included user licenses
- Text marketing tiers$24/moTier 2 add-on; Tier 1 (500 texts) included; US only
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
Keap · Key features
- Visual campaign builder for email, text, task and tag automations
- Contact management with tags, lead scoring and custom fields
- Sales pipeline with automated stage-based follow-ups
- Landing pages, multi-page funnels and checkout forms with order bumps
- Quotes, invoices, recurring billing and native US payments
- Appointment scheduler synced with Google and Outlook calendars
Cons
- $299 a month plus an implementation fee is steep for solo users
- Texting, phone line and native payments are mostly US-only
- Contact tier pricing is not shown without entering a contact count
Brevo vs Keap: FAQ
Which is cheaper, Brevo or Keap?
Brevo starts at $9/mo and Keap at $299/mo. Both prices are checked on the vendors' own pricing pages.
Do Brevo and Keap have a free plan?
Brevo has a free plan. Keap has no free plan, a 14-day free trial.