Brevo vs Insider
Brevo and Insider are both email marketing tools. Brevo is aimed at small businesses, while Insider is aimed at enterprise. Only Brevo has a free plan.
Email, SMS and CRM priced by emails sent
AI-native customer experience and marketing platform
| Pricing | Freemium · $9 | Paid |
| Starting price | $9/mo | Not published |
| Free plan | Yes | No |
| Free trial | — | — |
| Built for | Small businesses | Enterprise |
| Platforms | web, ios, android | web |
| Country | FR · 2012 | TR · 2012 |
| Rating | — | — |
Choose Brevo if
SMBs and e-commerce stores with large lists who send a few campaigns a month and need transactional email too.
- Volume-based pricing, unlimited contacts
- Transactional and marketing email in one account
- GDPR-friendly, EU-based
Look elsewhere if: Creators (Kit, beehiiv) or advanced e-commerce segmentation (Klaviyo).
Choose Insider if
Enterprise B2C brands with multichannel marketing teams and large customer bases.
- Broad channel coverage, strong in WhatsApp and app
- Proven at enterprise retail and travel scale
- AI features embedded across the platform
Look elsewhere if: Startups and SMBs; Customer.io, Klaviyo or Brevo are the right scale.
Brevo vs Insider pricing
Brevo
- Free$0300 emails/day
- Starter$9/moFrom 5,000 emails/mo; 10% off yearly; no Brevo logo
- Standard$18/moAutomation, A/B tests, send-time optimization
- Professional$499/moFrom 150,000 emails/mo; 10 seats, WhatsApp, push
- EnterpriseCustomDedicated IP, SSO, multi-account
Insider
- Insider One platformCustomEnterprise contracts via demo
Brevo · Key features
- Email campaigns with drag-and-drop editor and templates
- Marketing automation workflows and lead scoring
- Transactional email and SMS APIs
- SMS, WhatsApp and push campaigns
- Sales CRM, meetings and live chat
- Landing pages, forms and Facebook Ads integration
Cons
- Daily send cap on free plan
- Templates and editor less polished than Mailchimp
- Deliverability on shared IPs varies
Insider · Key features
- Customer data platform with identity resolution
- Journey orchestration across 12+ channels including WhatsApp
- Web and app personalization and product recommendations
- Predictive segments (likelihood to purchase, churn)
- Sirius AI for generative content and journey building
- Conversational commerce via WhatsApp and Instagram
Cons
- Enterprise-only pricing
- Implementation requires dedicated resources
- Overkill for SMBs
Brevo vs Insider: FAQ
Do Brevo and Insider have a free plan?
Brevo has a free plan. Insider has no free plan.
Which is better for small businesses, Brevo or Insider?
Brevo lists small businesses as a core audience, while Insider is aimed more at enterprise.